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Why Music Is Broken – The Artist To Consumer Connection

By Alex Wilhelm                         http://thenextweb.com/

There is a fascinating story on TorrentFreak regarding the revenues for an artist from a streaming service such as Spotify. Or, more correctly, the lack thereof. The popular Lady Gaga makes quasi-nil from Spotify, despite being a top artist on the service.  This is an excellent example of the inherent problem in the musical industry. If we cannot fix this, piracy will never be abated.

The problem is the lack of a connection between the dollar of the consumer, and collection of that money by the artist. Right now, the lengthy and convoluted transfer process sucks the dollar dry, depositing a few spry cents in the hands of he artist.

Of course, this is supposed to be “the way it works,” due to high costs involved with music production and the like, but it seems to be nearly endless. Once an artist has paid back the recording costs in royalties, the rates that artist receives are still pathetic.

If I put my music on Amie Street, and I sell a song, I get the majority of the money. If I am a major label artist, and I sell a song on iTunes, I get a far, far smaller cut.

The connection from the fan to the band, financially, has been broken. The fan knows that their purchase will hardly help the band, or more precisely that the marginal benefit from their purchase to the band is near zero, so why do it? The cost to the fan is much higher than the marginal benefit to the band, so the fan just torrents the damn song. 

There was a lot of noise when Brogan and Gary V wrote their books. Pundits said that internet people do not actually buy things, so both books were straight going to fail. Bullshit, it turned out. Crush It and Trust Agents both did well. People will still pay for quality, and they will pay if the know where the money is going.

How many people do you think bought Crush It because it was a good book, versus it being the Gary V book. Something to think about.

The vision from the consumer of the music industry is a dark room with cigar smoking lawyers. A far cry from the mixing board or the stage.

The point is, until there is a much more direct line from my purchase, to the coffers of my favorite band, I will (euphemistically) be inclined to take the lowest cost route, and fire up The Pirate Bay.

What to do? Well, artists need to stand up and attempt to take control of the situation, especially with emerging market openings such as Spotify. There is no industry without artists.

It has long been like this, out of proportion. But there was never an alternative solution to acquiring music. Now there is. I would make a healthy wager that if there was a way for people to buy music, where a full 50% of the total cost went to the band, sales would double. Overnight.

Food for thought. What do you think about the artist pay model with Spotify, and in general?

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Music Ownership: Consumer Motivations

by Molly Neuman, eMusic's VP Label Relations and MD Europe via digitalmusic.org.

For a large segment of music consumers, downloading music to own is something that's seen as music's past. But for an even larger share, owning and collecting is hugely important.

Compounding the issues at hand, streaming has taken on different meanings to today's consumers, including streaming your MP3 files to a device from the cloud, or streaming to your desktop via an internet radio station, a la Pandora or eMusic Radio. Streaming a term that's talked about in the industry today as the future of music, but what drives consumers to strong desire for ownership today?

Through recent research we've learned the different motivations behind consumers' desire to own music files instead of streaming them to rent. The reasons for consumers' desire to own their music include those that are more practical and those that are more emotional. The flexibility and security that owning music file provides is a practical reason (i.e. my files won't disappear if my subscription ends). Music buyers do not want to risk losing their collection if a service changes its terms or goes out of business; it would take a lot of time and money to replace most collections. Other reasons are more emotional, like the feeling of artist support (i.e. I'm supporting the artist more if I purchase a song or album and add it to my collection).

While the practical motivations behind ownership might be the main drivers today, the emotional motivations will make the most impact tomorrow. Especially for the more active and dedicated music fans – who are the most valuable type of consumers – the emotional feeling of supporting the artist is one of the main motivations to buy and own music. It's what pushes fans to buy the CD or other merchandise of an emerging artist after a performance. It's also behind vinyl's resurgence.

Ownership is art for many, not a science. A music collection is something that you've carefully crafted, take pride in and show off to your friends. A collection is something that's also composed of albums, not singles.

Even with today's endless options to stream personalized playlists, albums are what many artists want fans to experience, not just one single – a fragmented form of their work. It's not just because buying an album generates more revenue for the artist. For many artists, it's because owning an album allows a consumer to fully experience the artist's musical vision time and time again, and have it resonate on a deeper, emotional level.

That's something a streaming playlist can never replace, and why ownership – and the feeling it provides of artist support, collection, and experience – will remain relevant for digital music consumers in the future.

Music Is A Big Hit On Facebook [NEW STATS]

In the two months since f8 and Facebook's expansion of music in its Open Graph, fans have shared listening activity more than 1.5 billion times. As a result, some of Facebook's biggest music developers have more than doubled their active users and new services saw 2 to 10 time increases. FaceBook provided these service by service stats:

  • Spotify: Expanded to the US this summer and added well over 4 million new users since f8.
  • Earbits: Y Combinator-funded startup built by a team of musicians saw a 1350% increase in the number of users becoming fans of the band they’re listening to.
  • MOG: A unique social business model has led to a 246% growth in Facebook users since f8.
  • Rdio: A strong social ecosystem has expanded with a 30x increase in new user registrations from Facebook.
  • Slacker: Available across mobile, TV, auto and web, Slacker saw a more than 11x increase in monthly active users in the month following f8.
  • Deezer: Based in France, they've added more than 10,000 users per day since finalizing their Open Graph integration.

Facebook also singled out RootMusic and VEVO as established players on the site that have seen bumps since the latest Open Graph changes: "For example, on October 20, VEVO featured videos by Justin Bieber and Rihanna, which resulted in them doubling their daily active users in one day. Separately, RootMusic has seen an increase in engagement from both musicians and users on the 250,000 band Pages it powers, with musicians posting more updates and fans coming back more often to listen to music and engage with artists."

Ticketing has also benefited, according to Facebook reporting that ticketing sites like Eventbrite, Ticketmaster and Ticketfly all have seen between $2 and $6 in direct ticket sales for every link shared on Facebook.

 
Remember that ‘twist’ in the upcoming Google Music store that we wrote about earlier this week? The company’s Android boss Andy Rubin didn’t give any details when he made the comment, but Business Insider claims to have the full skinny on Google’s plans, courtesy of a music biz mole. Its report claims Google Music will let people who buy songs share them with friends “on a limited basis”. How? By sending them to those friends, who will be able to listen to them for either a limited number of times or a limited time period for free. The sending may involve links to stream the tunes from the purchaser’s Google Music cloud locker. “Our source also tells us that Google – like Spotify and many other services – is paying the major labels huge up-front advances to get these kinds of rights. The majors are big enough to demand these advances, while most smaller indie labels are not, and are therefore getting left out of the chain,” suggests the report. We suspect Merlin may have something to say about that, as well as publishers and collecting societies.


A few weeks ago, we advocated for the final, much-needed death of the cassette tape. Now, it seems, we're being asked a tough follow-up question. A Ford spokesperson told AM-Online last week that "the in-car CD player -- much like pay telephones -- is destined to fade away in the face of exciting new technology."

So what she's really saying is that the CD is dead -- or at least it will be soon. Should we let it go quietly into the night?cd.jpg

This question is a tough one to answer -- in a very real sense, CDs are the last holdout of the physical embodiment of music, the last big-time format we can still turn over in our hands and drool over.

Of course, some will argue that CDs aren't nearly as "physical" or as "real" as vinyl, and they might be right. Despite its resurgence, though, vinyl is still a minuscule player in the music market. The CD is the only widespread physical format between us and an all-digital landscape (except for USB drives, which seem about as authentically physical as iPods). Are we ready to let them go and finally submerge ourselves completely in a world of digital music?

What makes this easier is that the CD was never a good format to begin with. They're certainly not worth holding onto as the world changes around them, for a few reasons:

They skip. (If you don't believe us, put an old one in your car and drive around a city with as many potholes as this one.)

They're small -- big enough for some form of album art, but without enough real estate for anything masterful (like the Sgt. Peppers cover, which is impossible to scrutinize on a CD jacket) or subtle (like the White Album cover, which just feels stupid and bland when it's tiny).

They stop working over time (like records, but without the endearing hiss and crackles).

You have to save their contents on your computer as digital files anyways, since computers are essentially the only CD players anyone owns anymore -- at least outside of their car.

It's true: There's something incredibly important about music that with a physical dimension. It helps us remember that someone made the music with love and care. The transition of music to the digital era has been painful, with file-sharing turning artists against the fans who adore them and sales shrinking at alarming rates.

Yet the CD is an unfortunate format, not one we'd choose to be the last line of defense against an all-digital world. Ford may be the first to abandon it publicly, but it's only a matter of time before the rest of us turn our backs and do the same.

Cricket's Muve Music Service Passes 100,000 Users

 By Antony Bruno (@AntonyNBruno), Denver

In just six months, the Muve mobile music service from pre-paid wireless operator Cricket has done what year-old music services like MOG and Rdio have yet to do: reach 100,000 users. The company released the data today.

That's quite a feat, especially considering that the service has only been active in Cricket's full nationwide footprint for just over two months. The service went live in January in a handful of markets, rolling out slowly to cover all markets by early May. As Billboard
previously noted, Muve's 100,000 subscribers are more than what both MOG and Rdio combined have generated, according to sources familiar with their progress.

"Not a lot of new services have launched that have reached that number of subscribers so quickly," says David Ring, Universal Music Group eLabs executive TV of business development and business affairs. "That's phenomenal."


What's more, Cricket also released usage data for the service that is raising eyebrows. On average, Muve customers download more than 400 songs per month, and in total have downloaded more than 100 million songs since the service launched. They also listen to music on their phones 2-3 hours a day, on average. In the month of June alone, the Muve service streamed more than 100 million songs. And internal surveys report a 90% customer satisfaction rate.


"A lot of services launch well, but if you don't see that much engagement, you know there's something wrong," Ring says. "They really have a highly engaged and highly focused audience, and they're very, very invested in this."


These are shocking figures, particularly when you consider that Muve operates completely differently than any other mobile music service available today. For starters, it's the first mobile operator to hard bundle a music service into its data plan. The Muve plan is all-inclusive: bundling unlimited voice, texting, Web browsing and music downloads on a specific phone designed just for the service, all for a flat fee of $55 a month. (See Billboard's
initial coverage for more details.)

Secondly, this isn't a streaming service. All songs are downloaded in full to the phone, where they stay. There's no ability to transfer the songs to other device, which was a point of contention with some critics. Third, it only featured music from the major labels. Cricket is just now getting around to ingesting content from its various deals with independent labels and digital aggregators, with a goal of six million tracks available by the end of the year. And, it's available only on one phone: the Samsung Suede. There's no smartphone app or iPhone integration.


So what's the secret? Simple, it's an easy-to-use service that's priced properly. That's it. Muve was built from the ground up as a mobile music service, embedded directly into the operating system of the phone. Songs download in a matter of seconds. Users can share tracks, use Shazam to ID and buy songs. It all just works and it's cheap. The strength of these features, at that price, far outweigh the relatively minor negative of not being able to access the music on other devices.


The question going forward of course is whether Cricket can maintain both these growth rates and engagement stats. More than half of Muve's customers are new to Cricket, which suggests there is an interest in these kinds of bundled deals. But the mobile music space is heating up; Apple's iCloud set to go live this fall and Spotify expected to launch a U.S.-based version of its popular service next week.


Muve GM Jeff Toig remains confident. "This has the potential to be a big growth story for Cricket and a growth story for the digital music business," he says. "We're trying to run the biggest digital music service in the country."

Why Major Labels Continue To Be Apple’s Slave!

It’s a well know fact that the major labels missed a massive opportunity when originally negotiating with Apple for the first iTunes music licenses back in 2002/2003. That opportunity was to ensure that an album could be sold in it’s entirety and not sold song-by-song if the artist so chose. The fact the labels capitulated to Apple’s demands was what has most significantly led to a decline in album sales revenue for both artists and labels alike over the last 9 years.

Furthermore, the fact the label’s neglected to negotiate a royalty for every iPod sold by apple – much akin to the royalty labels were paid on blank CD’s is a seriously miss-calculation which has had a negative effect on label coffers as well. Laughable as it is UMG via Doug Morris did manage to negotiate a measly $1 per sale for the flop that was the Microsoft Zune MP3 player. The key issue labels forgot to leverage was the fact that without music there would be no iTunes and subsequently for Apple no music playing hardware device sales. What has in effect happened is that music has become the loss leader to drive Apple hardware product sales (iPod, iPhone etc). And the recorded music business is losing hand over fist in this scenario.

Moving on to the present day Apple has already been proved to use morally repugnant anti-competitive business practices when dealing with labels – prime example being when iTunes directly threatened to pull labels iTunes promotions if they continued to allow Amazon’s deal’s of the day promotions. TMV is in possession of an email forwarded from one major label digital head, which is clear evidence of Apple’s illegal anti-competitive behaviour in respect of this particular event.

As the majority of the major labels have knowingly colluded in allowing Apple to launch it’s own streaming and cloud-based service before Amazon and Google little own Spotify – it is clear these labels are addicted to the iTunes monopoly of their industry. This monopoly alone where Apple has a minimum of 65% market share in legal download sales is surprising in the fact that competition authorities on both sides of the Atlantic have not acted to break up this monopoly.

Both Amazon and Google were pretty much left with no choice but to launch their music locker services without licenses from the major labels. It obviously became crystal clear that these same labels were giving Apple Inc more favourable business terms than those offered to Amazon and Google.
TMV asks what does such law breaking reliance on Apple actually do for the long-term benefit of the recorded music industry? Its worse than the days of payola. If anything it just continually makes the recorded music business weaker and even more reliant on one retailer for more than 70% of its digital income whilst its physical retail product income continues to decline. Obviously, that is not good for the industry as a whole, artists or labels alike. Monopolies serve no industries long-term interests other than the actual monopolist itself.

The global digital music retail market is divided up as follows Apple/iTunes 70% (average global market share), Amazon 10%, and eMusic/Spotify about 5% with the remaining 15% left to over 500 different retailers fighting for peanuts! Whilst the major labels continue to prop up Apple/iTunes all they are in effect achieving is to become even more reliant on a monopoly. TMV believe some of the label digital heads have enough intelligence to understand that. So surely it is in these same labels interest’s to give services like Amazon and Google a level playing field to compete within?

In reality, no service competing with iTunes has been given viable terms to build a sustainable digital music retail business. No other business is provided with a 70/30 split in the labels favour – it’s more commonly 90/10. This in itself is quite frankly a market condition that needs to be urgently rectified. $0.99 is a fair price the music consumer is prepared to pay per downloaded track. However no business can survive on $0.09 per track before costs and marketing. Apple has previously stated it loses money on $0.27 per track that it makes. But as well know that is a small price to play to ensure its mountainous profits from hardware sales.

It is sad to see the recorded music business continually making itself weaker due to inept decision-making at the top. If the labels were to do some real research they would realise that consumers don’t just want platform such as iTunes in fact many consumers actually detest iTunes.

Apple dominates among US teens but digital music pricing is still a barrier

A study into the digital music habits of US teens reveals they prefer Apple products and services but feel downloads and subscription services are overpriced.

The Piper Jaffray study surveyed 4,500 teenagers and discovered that 80% of them own an MP3 player, but this was down from 90% ownership in the autumn.

Apple's iPod was comfortably the device of choice (with an 86% share of all devices owned by teens), while Microsoft's Zune had a mere 3% share. This comes amid suggestions that the Zune player could be decommissioned this year.

The drop in MP3 player ownership is explained by growing ownership of music-enabled mobiles and smartphones. Some 17% of those surveyed had an iPhone while 37% planned to get one in the next six months. Overall, 53% listened to music on their mobile.

Music pricing remains, predictably, a barrier for many teens. While 65% of those surveyed admitted to getting music from P2P networks, only 22% of the total survey base felt that $0.99 (£0.60) was a fair price for a download.

When looking at subscriptions, the responses were slightly more encouraging. When asked if $15 (£9.18) a month for an online music subscription service was acceptable, 37% said yes.

Overall, 70% said they primarily buy music online compared to 21% buying music from a bricks and mortar retailer. Apple's iTunes was where 95% of teens bought digital music while Rhapsody and Napster accounted for a mere 1% each.

Whoa: 3 Stores = 94.4% of Indie Digital Revenues...

Just three outlets - iTunes, Amazon, and Spotify - account for more than 94.4% of indie digital revenues, according to a global estimate by AIM (Association of Independent Music).  The rest are fighting over a paltry 5.6 percent.    

Alison Wenham, head of the UK-based consortium, pointed to a lopsided logjam.  "There are now a series of monopolies and it is jolly hard for anyone else to get a slice of the market," Wenham told Music Week (subscription req'd, here).

Indeed, this is an extremely top-heavy situation, though Wenham also highlighted niche winner Beatport as an exception.  But can fresh technologies shift the broader lopsidedness?  "I don't think there is room now for anyone to break into the download model, but the world of apps could be a game-changer," Cooking Vinyl founder Martin Goldschmidt relayed. 

The study was done on behalf of the various AIM members, all of whom are also part of the Merlin consortium.  Merlin has been quite the scrappy fighter against startups like Rdio, though after this report, battles like those seem totally peripheral.  

And what about the US?  Early Thursday morning, A2IM head Rich Bengloff pointed Digital Music News to some critical differences in the stateside market, noting that "we in the US have no US-based Spotify service and do have a large eMusic presence."


Want To Realese Digital Only? Think Again

image from i.afterdawn.com Wish you could save some money and release your next product digital only?  That one decision could cut sales by 65% and more, according to some analysis by Glenn Peoples of Billboard. While digital's share is growing around 3-6% a year, even the smallest releases still sell more physical product than digital. Here's the proof:

2010 New Release Sales

  • 500,000+  - 17.7% digital
  • 100,000 to 500,000 - 20.4% digital
  • 50,000 to 100,000 - 23.8% digital
  • 10,000 to 50,000 - 27.2% digital
  • 1,000 to 10,000 - 33.7% digital
  • 100 to 1,000 - 48% digital


Topspin To Open Direct To Fan Platform To All

image from www.eyesandearsentertainment.com Topspin CEO Ian Rogers used the New Music Seminar to announce that their direct to fan platform will open to all musicians in March. While used by hundreds of musicians from Paul McCartney to unknown bands over the last 18 months, Topspin had been previously invite only. In addition, Rogers announced a $5,000 Direct-To-Fan marketing grant contest. 

With plans starting at $9.99 per month plus15% of sales, users can access the full array of Topspin features which include tools for both fan acquisition and direct sales. “We’ve learned so much working with thousands of artists over the past three years,” said a clearly excited Rogers. “The only thing more exciting than the new features we’re rolling out in March is being able to bring those features to every artist on the planet.”

The new Direct-To Fan Marketing grant will award $5,000 plus four 2-hour sessions of Topspin Pro Services consulting, to the applicant with the best direct-to-fan business plan. Applications will be judged by an all star industry panel including: Rick Rubin (co-president of Columbia Records), Marc Geiger (William Morris Endeavor), Richard Jones (manager of the Pixies), Glenn Peoples (Billboard Magazine), Mike King (Berklee Music), Jennie Smythe (Girlilla Marketing) and others.

For grant application visit www.topspinmedia.com. Entry deadline is March 7, 2011 at 6:00pm PST. The grant recipient will be announced at SXSW on Thursday, March 17.

6 Reasons Why Major Labels Are Still Screwed

image from www.thispointofview.com 2011 could prove to be a spectacular year.

Spotify may launch stateside. Google Music might start cloud-based music storage off with a bang.

Apple may convert into a subscription service.

Slacker will offer on-demand music streams and may capture substantial market share. Sony is bringing their own service called "Music Unlimited" to market.

Make no mistake, this could be the biggest year that the music industry has seen in quite some time.

Amidst all this excitement though, there are still reasons for concern.

Even if everything above goes as planned and impacts the major labels positivly, they still have a winding road ahead of them. Their product strategy is lacking, piracy has proven hard to force underground, and they are their own worst enemy.

Here's why the major labels are still screwed:

1) The Format Replacement Cycle Is Over. Throughout the history of record industry, the introduction of new formats has driven profitability and dug them out of decline. There appears to be zero new formats that are capable of achieving CD era revenues. Digital music has failed to generate a new format replacement cycle and nothing in sight looks like it will perform much better.

2) Music Piracy Can't Be Forced Underground. The harder labels have tried to force music underground, the more mainstream the activity has become. 

The second that they shutdown one file-sharing client, another turns around, bends the rules, and fits between the cracks of copyright law. MP3 Rocket now downloads directly from YouTube – no p2p technology involved. Speaking of cracks, others are embedding storage devices into walls and creating networks that don't even connect the Internet. Music piracy will only evolve – not die.

3) Complete Lack of Creative Leadership. Major labels are full of leaders who preserve the status quo by sticking with feasible but relatively unoriginal solutions. New research says that creative people are looked down upon and shunned from positions of leadership. This means that those who desire to move the record industry in profitable new directions are likely to be turned down for promotions in favor of those with more practical solutions. Thus, the old way of doing thing remains and after one digital decade has ended, not much is different.

4) The Music Consumption System Is Broken. Here's what fans want. Here's what the major labels provide. Now, if the space between those sentences were equal to the distance between the Earth and the Sun, we might be close to characterizing how far divorced from reality the music consumption system is.

There is a vast chasm between what the Digital Natives want and what the major labels sell. If nothing is done, the gap will only widen. Entire generations aren't being catered to properly and until the consumption system is adjusted to reflect known fan behavior, major label decline will only continue. Piracy will worsen.

Future music products are needed and now. Otherwise, fans will go elsewhere.

5) Major Labels Are Their Own Worst Enemy. Call it "The Hulu Problem." The company is controlled by the major TV networks and has been enormously successful. So much so, that they are now the worse enemy of the people that endorsed it. People love Hulu. What's cannibalizing regular TV viewership? Hulu.

What's the solution? Kill Hulu. If your biggest success is also your greatest enemy, it's sort of a big problem. Major labels are in a similar situation. If Spotify, Slacker, Apple, and Music Unlimited turn out to be enormously successful and digital downloads and CDs decline more, all hell will break loose. If killing off the future of your business is the only way to preserve the future of your business, that might be the main reason why the major labels are still screwed nowadays.


An Ocean of Pennies

Pay-Per-Play Music Streaming Service Launches In UK

image from simplemom.net Psonar is a UK music startup that will let users stream songs they don't own for a penny. There's no advertising or monthly subscription required. The company bills users directly on their phone bill, as well as, though PayPal and credit cards. This Pay Per Play streaming service is being built on top of their current locker system.

Users can also give tracks to friends – almost like a prepaid phone card, but song plays instead – and post playlists to Twitter and Facebook.

Psonar will work on desktop computers, smartphones, and mobile devices too.

In the second quarter of this year, the company plans to launch the service in Australia, New Zealand, Canada, Ireland and Scandinavia.

Starting out, Psonar will only contain music from The Orchard – no majors.

CEO Martin Rigby says, "Psonar aims to answer the digital music dilemma where users are forced to choose between expensive fixed cost online streaming services or pay to own tracks which limits the amount of music consumed and encourages copying and side-loading." In other words, Rigby thinks that there's a cushy place – and price-point – to occupy right in between iTunes and MOG.

If you asked Google how users already solve this digital music dilemma, they would tell you that they have this petite company they own called YouTube.

Fans stream songs they aren't willing to pay for a dollar for or exert the energy to download from BitTorrent for free. Then you have places like Snoost and Tubeify that enable users to stream music they don't own and let Google foot the bill.

That's not to say that Psonar doesn't have a good idea, but the company sure puts a new spin on the notion that digital music services only pay labels via a river of pennies. To me, this service seems like the toll road that the major labels fawn for. Every single play of every single song will cost a penny. There will be no free rides. Except, in the hands of the majors, each stream would cost a quarter and users would find that is makes more sense to buy songs than stream them.

Wait a second, if a user streams a song 99 times, will Psonar let them keep it?

All those pennies add up. Idea to steal: Song-layaway.

Sony, Universal Plan "Instant" Singles To Beat Pirates

image from freethumbs.dreamstime.com In a reversal of a decades old marketing strategy, Sony and Universal will begin putting new singles for sale as downloads on the same day that they are released to radio. The new policy, which the labels hope will encourage younger users to pay for a new song rather than grab it free, is being implemented first at the UK branches of the two label groups, but seems likely to spread to other territories.

Previously, labels gave radio up to six weeks before they released the for songs for sale hoping to "set up" the record by building interest that would drive first week sales and chart position.

"Wait is not a word in the vocabulary of the current generation. It's out of date to think that you can build up demand for a song by playing it for several weeks on radio in advance," according to David Joseph, the chief executive of Universal Music UK.

"What we were finding under the old system, was the searches for songs on Google or iTunes were peaking two weeks before they actually became available to buy," added Joseph, "meaning that the public was bored of or had already pirated the new singles."

The End of Retail Space by Brian Clothier

The last time I walked into a retail music store was some five years ago (not counting Amoeba, that's a record store) so I was surprised to find one on a trip to Vancouver, BC.  It looked to be bustling with customers at the height the holiday shopping season.  Physical CD sales have declined rapidly in the U.S. over the past decade.  Knowing this was less so outside America, I guess I should not have been surprised.  There were plenty of pop mass market music offerings as well as the latest mega-movie blockbuster music sound tracks with little to no independent selections.  This wasn’t a combination of music and DVDs, the whole floor was music (DVDs had their own floor downstairs).  Upon browsing I came to a realization that reminded me of a viral photo that has made rounds in recent months.  It’s a picture of a hard rock/heavy metal band playing to a throng of crazed fans.  The photo was taken from back/side stage, a roadie’s view, and shows a wall of fake amplifies set up behind the band.  Amplifiers that represent what the band would be using to ‘go to eleven’, if they were real.  Now, don’t get me wrong, as a musician and life long concert goer I saw nothing new in this picture.  I remember seeing what was probably the same back in the late 80’s, but at least they used actual amps/speakers that simply weren’t plugged in.  This picture shows them as just false fronts, like the set of an old western town movie set.  It was the fake Rockridge from Blazing Saddles. 

Back to HMV.  In pulling a CD of the soundtrack of Tron off the shelf I found that the front CD was the only actual CD.  The five or so behind them were empty CD cases. I looked further and this was the case throughout most of the store, one CD and five empty cases behind it.  The effect does make the shelving look much more stocked… until you remove the CD, then boom.  It’s just a matter of time before they’re all just empty CD cases. 

DVDs downstairs were fully stocked and clearly keeping this store in business.As streaming increases, especially movies via Netflix and the like, the balance of retail music outlets will take their last breath and truly end the era of buying music in a store.


 Half of All Folks Who Stream Don’t Listen to Broadcast Radio

A new report from Coleman Insights provides information on the amount of crossover there is between listening to AM/FM and listening online. About half of the streaming population in the US doesn’t listen to AM/FM radio at all. Of the 17% of the population that is streaming monthly, 48% say they don’t listen to any over the air radio.

It’s worse with younger demographics and with males: 57% of 15- to 24-year-olds and 59% of 25- to 34-year-olds do not listen to any “over the air” radio. 54% of male streamers use no over the air radio while 42% of female streamers report no usage of broadcast signals.

Minorities are likely to have replaced over the air listening with streaming as well - Sixty-seven (67%) of African American streamers  listen to no over the air radio.

The same folks that are spending more time streaming and less time listening over the air say they have a positive attitude toward over the air radio, and they also say they are listening to AM/FM stations online. This leads to the conclusion that “Streamers who no longer listen to “over the air” broadcasts do not hate radio.  They share  the same moderately positive attitude toward the medium as  other streamers.  They simply have gravitated toward a different delivery method.”

Coleman Insights - Successful Audio Streaming Strategies

70% Thumbplay Users Stop File-Sharing Their Music.

image from www.blogcdn.com What stops fans from file-sharing music?

According to a new study released by Thumbplay, a cloud-based music service, 70% of their users stopped file-sharing music upon engaging with Thumbplay Music.

Out of a pool of 500 respondents, that leaves 150 who – even after gaining access to more than 10 million songs – still desire to use P2P music services.

This indicates that, for the most avid fans, a void in the market exists. Unlimited, on-demand access to music isn't enough to quench their thirst; they want more.

Additionally, 80% of respondents revealed that they migrated from Pandora to Thumbplay Music. Of that 80%, 30% of respondents suggested that their reason for switching to cloud-based music was to gain access to an unlimited catalog.

The takeaway: As Hypebot has suggested before, the wider that streaming music services proliferate, the fewer users will employ P2P music services. The challenge is to raise awareness for legal those services. However, despite these efforts, a small percentage of users will still file-share their music regardless.

Given that 30% of Thumbplay Music users migrated from Pandora in order to gain access to unlimited, on-demand music streaming, this suggests that Slacker's new business model is promising. In the coming months, the radio service will be offering free radio in the front and paid on-demand music streaming in the back.

Slacker has the potential to convert users of their free radio service into paying subscribers. Overall, if the music ecosystem is given the room to evolve, getting users past music piracy is possible in the 25 – 34-years-old, male demographic.*


Twitter & iTune's Ping Link For Music Discovery

Ping, iTunes' image from jarrodphipps.com music social network, and Twitter have linked in ways that enhance and encourage the viral spread of music. Ping users now can link to their Twitter account and find other Ping users among those they already follow on Twitter. When the user posts, likes, reviews or tells why they purchased on Ping,  it will also be tweeted to their Twitter followers including playable song previews and links to purchase from iTunes.

When users click on a Tweet that's sent via Ping or that contains an iTunes link, they'll see the song or album in Twitter’s details pane and be abe to to listen to song previews. Last month, Twitter which has 175 million registered users sending 95 million daily, launched an upgrade that gave users the ability to see embedded photos and videos in their details pane

Song previews are only available on Twitter in the 23 countries where the iTunes Store offers music.

Streaming audio is a category that doesn’t have a lot of brand awareness, accordingto a study released a few weeks ago by Coleman Insights. That’s a good thing, it means that there’s still plenty of room for growth and competition. Even Pandora’s brand awareness is limited – only 28% of streaming audio consumers could name Pandora and only 22% use it regularly.

Consumers who regularly listen to streaming audio could only name – on average – 1.6 streaming audio brands. This, says the report, indicates that the streaming audio category is nowhere near mature. In mature brand categories, consumers can name 6 or 7 brands.

That said, streaming audio consumers were much more likely to name an online only streaming station when asked than a terrestrial streaming station. 77% named an online station while only 33% came up with a terrestrial streaming station when asked to name a streaming station. Similarly, they’re much more likely to report that they listen to the online only station.

Kudos to the Coleman Guys for coming up with this unique marketing study. While several research companies are hung up on asking people if they listen to streaming audio and certain stations, or even less reliably, whether they would like to listen, this is research that offers streaming audio brands some highly valuable insight into their marketplace. The study summary comes with some good advice too:

  • Make branding your station/service of paramount importance
  • Focus on a singular position or benefit
  • Rethink the unique benefits that streaming services offer from the perspective of the listeners
  • Broadcasters: don’t ignore the fact that listeners prefer online only services – create your own!

Report: Expect Google Music By Christmas

image from www.appscout.com According to multiple sources, Google is in final stage talks with labels to open a download store and a cloud based song locker that would allow mobile users to play songs wherever they are. Google hopes to open its new music service before Christmas. Some label executives believe that Google Music will become the first real competitor to iTunes.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," a label executive who asked not to be identified told Reuters. "What you'll have is a very powerful player in the market that's good for the music business."

But before the industry gets too excited about Steve Jobs finally having competition, they should remember that Amazon has massive reach as well, and they've barely managed to make a dent in iTune's sales numbers.  Still Google has repeatedly shown its ability to compete in categories dominated by established players.

"If they get it right, it will hasten the transition by consumers from music you have to own to music you need ubiquitous access to," says Ted Cohen, the former EMI digital executive who runs TAG Strategic Partners.

Apple Plots iTunes Music Subscription Service And How To Stop Spotify

image from  www.stormbolter.familialimpo.net (UPDATED) Apple is in serious talks about a music subscription service and once again the major label heads appear ready to do whatever Cupertino asks them to do. iTunes head Eddy Cue has recently been in touch with label execs to "figure out how the partners can move forward," according to the NY Post.  The new music service would reportedly be priced in the $10 - $15 range depending access and portability.  Subscriptions could be tied to an iTunes in the cloud service, but at least one report suggests that Apple's desire to add subscription music has more to do with stopping a Spotify entry into the U.S.

Major Labels Fall Under Apple's Spell Again:

Music subscriptions are not new. Rhapsody, Napster and others have been offering them for years with only moderate success. But an iTune's music subscription service appears to sound new and sexy to the struggling labels.

So when Apple also recently told label heads that they were having serious doubts about whether Spotify could ever deliver serious revenue; the profits Apple was really worried about were their own. According to CNet, Apple reminded the labels that it's hard to to sell something that someone else - like ad supported Spotify - is giving away. An industry insider told CNet's Greg Sandoval that it's "only logical that if Spotify were allowed to launch a free-music service here, at a time when Nielsen recently reported that the growth of digital sales has flattened out, it could eat into the businesses of proven revenue-producers like Apple and Amazon."

There are at least two major problems with Apple's hypothesis that the labels are choosing to ignore. While single tracks sales are flat, Nielson and many others project continued album download growth. As for Spotify hurting music sales - the old "why pay for the cow when you can get the milk for free?" argument - most surveys show that Spotify increases download sales while also fighting piracy.

Apple has always been a very aggressive competitor and with Google, Spotify and others preparing to chip away at it's supremacy in the music space, Jobs & Co. appears anxious to crush or at least stall any competition that in can.

Study: More Youth Listen to Pandora than all other Internet streams combined

There was a lot of great content at the Radio ShowRAB and NAB last week in DC, not the least of which was the sold out RAIN Summit which took place the afternoon before the Radio Show actually started, as an official partner event of the show. You can read RAIN’s coverage of the event here.

One excellent presentation during the Radio Show was Edison Research‘s American Youth Study 2010, which is “a significant survey of the media and technology habits of America’s 12-24 year-olds, and represents a sequel to a study originally conducted by Edison in 2000.” Sponsored by publication Radio-Info, the study looks at the media use behaviors of 12-24 year olds, and updates the behaviors of the demographic originally studied in 2000 – 22-34 year olds.

Some of the findings, bulleted:

  • Radio continues to be the medium most often used for music discovery, with 51% of 12-24 year-olds reporting that they “frequently” find out about new music by listening to the radio. Other significant sources include friends (46%), YouTube (31%) and social networking sites (16%).
  • 20% of 12-24s have listened to Pandora in the last month, with 13% indicating usage in the past week. By comparison, 6% of 12-24s indicated they have listened to online streams from terrestrial AM/FM stations in the past week.
  • More than four in five 12-24s own a mobile phone in 2010 (up from only 29% in 2000). 40% have used their phones to listen to music stored on their phones.

The American Youth Study 2010 by Edison Research

AmieStreet Closure May Show Where Amazon Thinks Music Ownership Is Headed

image from showmeyourindies.com Amazon was an early investor in AmieStreet, Inc. which until today owned AmieStreet.com and still controls Songza.com. That it was decided to shut down AimeStreet, abandon its dynamic pricing model and concentrate on Songza, may say more about the internet giant's music strategy than it does about AmieStreet's business model.

In fact, Amazon's purchase of AmieStreet.com "doesn't change their ownership level of Amie Street, Inc. and therefore of Songza.com," according to AmieStreet Inc.spokesperson Joshua Boltuch. So was AmieStreet a bad idea or did the music industry change directions before it gained traction? "To the extent people are buying music a la carte, variable pricing is a great way to price digital music because it empowers listeners while maximizing sales for artists," replied Boultuch when asked if dynamic pricing of music had a future.

Why concentrate on Songza? 

Because as Boutuch implied, "the extent people are buying music a la carte" is not growing rapidly enough and Songza, at its core, is a social music streaming application. Many believe this is where the music industry is headed and so it's where Apple, Google, Sony and now it appears Amazon are placing their new bets.

Report: Expect Google Music By Christmas

image from www.appscout.com  

According to multiple sources, Google is in final stage talks with labels to open a download store and a cloud based song locker that would allow mobile users to play songs wherever they are. Google hopes to open its new music service before Christmas. Some label executives believe that Google Music will become the first real competitor to iTunes.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," a label executive who asked not to be identified told Reuters. "What you'll have is a very powerful player in the market that's good for the music business."

But before the industry gets too excited about Steve Jobs finally having competition, they should remember that Amazon has massive reach as well, and they've barely managed to make a dent in iTune's sales numbers.  Still Google has repeatedly shown its ability to compete in categories dominated by established players.

"If they get it right, it will hasten the transition by consumers from music you have to own to music you need ubiquitous access to," says Ted Cohen, the former EMI digital executive who runs TAG Strategic Partners.

Michael Zapruder is an award-winning musician who serves as Music Curator for Pandora, the Oakland-based internet radio service based on the Music Genome Project. As curator, he directs all aspects of music collection, curation, and cataloging for Pandora’s stations. Zapruder has been with Pandora nearly since the inception of the Music Genome Project and was appointed as Pandora’s music curator in 2004.

There are any number of ways to get your music on Pandora. We’re always looking for new music to play for our listeners, so we watch all kinds of blogs, radio stations, show listings, charts and things like that. And while we don’t automatically add everything we see in those places, when an artist reaches a certain level of visibility we like to try our best to make that music available on Pandora.

So that’s the first thing you need to know. If you are connecting with an audience or community in a strong way; if you’re playing good rooms and getting attention, you will have a fine chance of getting into our collection.

We know we can’t find everything, though, so for the many deserving bands that we miss for one reason or another (and for bands that are just starting out), we offer a web-based music submission process that is free and open to everyone.

Here’s how it works:

1.    Register for Pandora (the submission process is connected to listener accounts, so you can use your existing account if you have one).

2.    Go to http://submitmusic.pandora.com and follow the directions for submitting.

3.    If your CD meets the requirements for submission (you have to have a valid UPC code and the record has to be for sale in the Amazon CD store), you’ll be prompted to upload two songs along with any biographical or press information and any links you’d like us to know about.

4.    When we get to your submission, we listen and make a decision about whether your submission is right for us.  (This takes time, so be patient.)

5.    If you’re accepted, we send you an email with a customized mailing label that you’ll use to send us your record. If we pass on your record we let you know on your submission page and we encourage you to keep us posted on your future work.

Lots of people ask us about the Amazon requirements, so here’s the skinny:

We use UPC codes as identifiers to display the right artist information and album art when something plays on Pandora. We want to be able to show as much information about the artists we play as we can, and UPC codes make that possible.

Requiring albums to be available in the Amazon CD store guarantees that we will have usable metadata for every album we accept, which in turn frees us up to spend our time listening to your submissions instead of entering song titles and such. It also means that interested listeners will be able to find and buy your music by clicking the Amazon link in the Pandora tuner.

You can get your music into the Amazon CD store for free using a service called CreateSpace. They press on-demand CDs for Amazon purchases. For people who have CDs for sale already, there is a vendor program that Amazon offers that charges an annual fee as well (and in case you’re wondering, we don’t have any financial stake in the above services).

So, what are we listening for when we get to your submission?

Well, for unknown bands the fundamental question we have to answer is: will fans of this kind of music be excited to discover this on Pandora stations?

We also consider how the submission might add to our existing collection. We may have more of a need for Black Metal, a less visible genre, than for something more common like Indie Rock (that’s not to say that we close the door on any genres, but the state of our collection sometimes comes into play).

We have a few basic internal guidelines for listening to every submission.

For one thing, our reviewers never have to give a reason for accepting music, but they always have to explain their decision if they are rejecting something. This only seems fair to us.

Also, we try to keep our personal musical preferences out of the decision-making process. The fact that a reviewer may not enjoy Darkwave or East Coast Hip hop or anything else really has no place in the decision about whether our listeners would embrace that music.

We are looking for excellence. Tim, Pandora’s founder, often says: “You have to earn your way into Pandora.” We try to make good decisions about whether the music lives up to that high standard.

When it’s all said and done, though, we know that with music and art we can’t ever be 100% sure we’re making the right call. We can never completely transcend our own subjectivity. Our way around that is to keep it simple: we try as hard as we can to give your music a fair hearing. We do our best to be conscientious with your work.

If we do get it wrong (and we do sometimes), we’ll find out about it; and when we see your music being reviewed or appearing on a chart somewhere, or when you’re playing the Fox Theater here in Oakland, we’ll make sure to get it into the collection right away!

Best of luck to everyone who is considering submitting their music or has already done so, and thanks from all the reviewers here for your interest in being a part of Pandora.

Is it curtains for iTunes Music?

Apple has been engaged in meetings with record label execs in an attempt to work with them to develop an iTunes-based music streaming service, reports have claimed. But music industry chiefs have been hesitating at this, because they think Apple's music service has too much industry power.

[This story is from the new Apple Holic blog at Computerworld. Subscribe via RSS to make sure you don't miss a beat. Or link up via Twitter on the all-new feed.

Apple has become the biggest music retailer in the US, coincidentally the world's biggest music market. The company holds a similar slice of other key music-loving territories, including the UK.

EMI's latest annual report warns that the company is too dependent on Apple: "The substantial dependence on a limited number of online music stores, in particular the iTunes Store, for the online sale of music recordings, and the resultant significant influence that they can exert over the pricing structure for online music stores," that report said.

As CD sales continue to wane and digital accounts for a higher percentage of music industry sales, it's no surprise label executives want to stimulate a diversity of digital store fronts.

Meanwhile digital music industry insiders mutter that labels charge these new digital store fronts so much for licensing the right to sell their music that most smaller services simply can't succeed.

Music industry is a distorted loop

The labyrinth of music industry politics, territorial licensing and baroque organizational practices in which one business unit can be posting video to YouTube only for another division of the same firm to take the clip down underscores the nature of this fragmenting industry.

That fragmentation and lack of unity is part of what led Radiohead to reclaim as much of their music publishing and recording rights as possible in advance of the radical 'pay-what-you-want' 'In Rainbows' release.

A person connected to Radiohead's publisher, Warner Chappell which handled much of the royalty collection for the release told an industry forum in 2008 that the project wouldn't have been possible without the attempt, and that the band made more cash out of the release than any previous album as a result.

Faced with a move toward consensus the industry faces a tough challenge, infested as it is with ego and hubris. Old business and new business models sit together uneasily as music labels try to change.

Artist relations

For all the attempt, high-profile casualities continue to emerge. Pink Floyd, one of the world's biggest-selling album acts, have now removed some of their biggest releases -- including The Wall and Wish You Were Here -- from sale by iTunes and other digital music services following termination of a deal with EMI.

In any case, Pink Floyd argue they should be able to sell their music as whole albums only. iTunes does not agree -- its model demands artists allow fans to 'cherry-pick' their music.

The Beatles remain another high-profile iTunes hold-out. Music from that band still isn't available for reasons which are never plainly described.

Rocker John Mellencamp is anxious about the Internet, saying this week, "I think the Internet is the most dangerous thing invented since the atomic bomb. It's destroyed the music business. It's going to destroy the movie business."

Labels still fear the Internet itself. Most recently, Universal Music put pressure on Apple to kick popular music streaming app, Grooveshark, off of iTunes. That's despite the fact Universal had never once asked Grooveshark to remove any content.

"In the app world, a mere complaint issued from one multinational corporation to another, rather than through the legal system, is enough to delete a mobile app that contains the same functionality that's tolerated, for now anyway, on the open web," Wired remarked.

Music is valuable

Radiohead producer, Nigel Godrich, once told me, "I think Apple sees iTunes content as software and doesn't give it enough respect. You are dictated the terms of how you sell things, which is a little weird. And when you buy all your music through this small door, suddenly you're no longer going to a record shop and hearing things and looking at the artwork."

Peter Gabriel recognises things have changed, saying, "Many young people don't seem to be buying music legally but even so, the culture and passion for music both new and old has never been greater and this is partly down to the internet."

He sees it as a creative challenge, "I'm excited at using the internet to do new things with my music – inviting people to remix my songs, or my Full Moon Club, where I try and do something for my fans when there's a full moon," he says.

Happy to listen to a major label complaint, Apple last year did make some small shifts to restore the balance of power to labels.

After years of negotiation, it finally permitted labels to offer music at variable prices, though admittedly these were split into just three price bands.

Apple said, "based on what the music labels charge Apple, songs on iTunes will be available at one of three price points-69 cents, 99 cents and $1.29-with many more songs priced at 69 cents than $1.29."

Music labels see streaming music services as the future. Executives have been spewing the idea of music as access rather than ownership for years and years. Even before Napster. They want to embrace the internet, but only on their own terms.

It is all about control.

It is understood that hugely succesful music streaming service Spotify is finding it challenging to secure the permissions to stream music in the US. Odd when you consider the labels own a slice of that service.

iTunes faces similar challenges. When it acquired music streaming service Lala.com, immediate speculation emerged claiming the company would introduce music streaming via iTunes. This hasn't happened yet.

A recent CNET report warned there may be a long wait. Like Spotify, Apple still lacks the licenses it needs to stream tracks and is now telling the majors it won't deliver any 'significant' cloud-based music offerings in the near future. The focus appears to be on Apple's television plans.

Reluctant to enable Apple to take music services into the future, fearful of its level of control and clearly unwilling to abandon the money tree that is iTunes sales, Apple and the labels sit at a strange place. Both want to explore different futures, but neither can yet figure out how to let the other go.

Music lovers meanwhile look to iTunes and the labels and ask why we haven't yet seen music made available in Apple Lossless format for music fans who like the highest quality sounds.

Along with many other music-related innovations ideas like that appear stillborn right now, as major label reluctance to change continues to imperil the relevance of the very industry they are trying to protect.

 

Google Music Store Talks Have 'Accelerated'
By Glenn Peoples

Google is in “accelerated” talks regarding the launch of its Google Music Store, according to the New York Post. One aspect of those talks are said to be discussions with Harry Fox Agency, which the Post sees as a sign that discussions with labels have proceeded to the point where Google can begin to plan for mechanical royalties.


In this context, Google would be speaking with Harry Fox because it is likely planning on selling digital downloads that will require it to be a licensee. Harry Fox issues mechanical licenses for music publishers, collects and distributes those mechanical royalties and distributes synchronization fees for licenses granted prior to 2002.

It would make sense for Google to offer some sort of cloud-based service in addition to a download store. Mechanical royalties would not arise from such a service.

As Billboard reported last week , Google has hired attorney Elizabeth Moody to help it secure deals with copyright owners in the music industry. “Where it’s been going recently, it’s subscription models again, but it’s streaming from the cloud,” she told Billboard. “The technology has advanced where we can do that now, and the price points have come down.”

 

Nielsen: Digital Album Sales Are Up

Digital song sales for the first half of the year were off very slightly (.2%) from the same period last year, indicating that the price increase from 99 cents to $1.29 on iTunes did have some negative impact on the number of tracks sold.

Meanwhile, full album sales were down as well – 11% to 154 million from 172.9 million units in the corresponding period last year. But digital album sales actually rose nearly 13% during the same period, offset by the continued decline of physical cd album sales which were down 18%. Last year album sales dropped 8.5% but digital album sales rose by 16%.

So what does all of this mean? It appears that the negative impact from the 30% price increase on iTunes was minimal. It also looks like record labels and artists may have found a formula for increasing album sales – some combination of pricing, marketing and artistry that is convincing more and more people to purchase albums rather than single songs.

Digital music now accounts for 40% of all music sales in the US, and digital albums make up 27.4% of all album sales.

Music At the Speed of Sound by Jeff Price

Not only has technology changed the way music is created, discovered, bought and shared, it also seems to have changed the artistic process. Artists used to write music and spend months touring, mailing demos and promoting the same songs before even getting the chance to have a label distribute their album. Getting distribution could take years and was almost the last thing to happen for an artist, now it’s almost the first.

In 1996, when I was running spinART Records, I went to a gig in New York at the Wetlands to see our band Lotion. Two weeks prior, spinART had released their new album “Full Isaac”. I was back in the green room and overhead the lead guitar player state he was sick of playing the songs off their just released album.

That didn’t make sense to me. “You just started touring on this album, how can you be sick of playing the songs already?”

“Jeff”, he shot back, “the album might have just came out, but we wrote these songs almost two years ago, we have been playing them forever. We’re tired of them, we want to play new stuff”.

I realized how clueless I was for not getting it. Lotion had written these songs years ago. They recorded them as demos and sent them around. They toured and played incessantly to get a label interested. After months of gigs, mailing demo tapes, perfecting their live show, learning how to play the songs live, and coming up with the best set lists, they finally got labels interested. Then came the contract and two months of subsequent negotiations before it got signed. They then went back into the recording studio to re-record the songs they had recorded over a year before. With that done, they needed to make the full CD art, get a band photo shot and write a bio. With the CD art and master, the manufacturing order could be placed, and it wold be another three weeks before the final ready to go CDs would arrive.

Finally, 18 months after first writing and performing the songs, they had their album in their hands with full art, ready to go……but there was yet more waiting.

Magazines like Spin, Option, Magnet, Alternative Press etc needed three months lead time to consider it for review. Off went the mailings to press, college radio, commercial radio, retail stores (for in-store play), each outlet needing several months of lead-time to properly “set up” the album.

Finally, almost two years after Lotion first wrote and played their songs on the album, it was released. To the world the album “Full Isaac” was new; to Lotion it was old. They were itching to move on to new material.

The very process of distribution caused a huge time lag that impacted artistic creativity. In some ways it may have stifled the band from writing and recording more music. In other ways, it might have given them the experience to be a kick-ass touring band teaching them to play and perform better by playing the same songs over and over.

All of this changed when music fans stated buying music online. Currently at TuneCore, most music is live on-line at iTunes around the world waiting to be bought within three to four hours after finishing checkout,. What used to take years for the very select few, now takes hours for anyone that wants it.

And it got me thinking, how does this impact the creative process? I would suspect that more artists make more music more regularly, that many artists no longer need to tour and play the songs from recordings from years ago. Is more music more quickly recorded and released a good thing, a bad thing or neither? How will it impact the creative process? Would the Beatles, Radiohead, Led Zepplin, Queen, U2, or any band, have become better, worse or just plain different in this model?

It all moves so quickly now, almost at the speed of sound….

MP3Tunes To Offer Free 10G Music Lockers

image from www.ucsdcycling.org Rumors are flying about an Apple and other music in the cloud services. No one knows exactly what they have in mind, but several companies have been offering their own versions of music in the cloud for months. For example, 7Digital let's users store music they've purchased for playback anywhere.

But few, if any, have the depth of experience with cloud music storage as Michael Robertson and his MP3tunes.com. Their open locker lets users stream and download their music to almost any device - PC, smartphones, set top box, game console, etc.  The founder of the original MP3.com, Robertson claims 500,000 users storing hundreds of petabytes of music.

Amazon & Walmart Tie For #2 U.S. Music Retailer

image from blog.timesunion.com iTunes Still #1 As Digital Grows

iTunes continued to be the top retailer of music with 28% of all music purchased by U.S. , up 4% since Q1 2009 according to researcher NPD. Amazon gained 3% to tie Walmart's shrinking music department for second position at 12%

Sales of digital tracks and albums accounted for 40% overall music sales in the first quarter of 2010, up 5% from Q1 2009.* 

iTunes Flat For Last 4 Quarters


When reviewing sales of digital music separately from CDs, NPD found that iTunes’s share of the digital-music download market has remained essentially flat since Q1 2009 - growing just 1% to 70% of the digital music market last quarter. At the same time, AmazonMP3 grew by 4% to reach 12% while Amazon’s share of the CD market grew 2% to 11%.

"Amazon’s growth reflects a stronger position in both the CD and digital formats,” said Russ Crupnick, VP of NPD. “This dual-pronged approach of selling both digital music and CDs helps attract the most valuable and committed music buyer who prefers access to both formats.”

Walmart led U.S. CD purchases in Q1 2010 with a 17% share of the retail market. Best Buy followed Walmart with 14%, Amazon’s 11 percent share positioned them in third place.

Google Launches Web-Based iTunes Competitor...

TechCrunch:

Today at Google I/O, Vic Gundotra introduced Froyo, aka Android 2.2. But he also went a bit beyond Froyo. Coming soon, is a way to download an app through the Android Market over the web — and have it automatically download on your Android devices too. But that’s not all. Gundotra also showed off a new section of the Market — Music. Yes, an iTunes competitor on the web from Google.

Details are sparse at the moment, but here’s how this basically works. You go to the Market on the web, find a song you like, click the download button, and just like with apps, the song starts to download on your Android devices. So it’s iTunes, over the web, with auto-syncing. No word on who the partners are for this, what the prices will be, etc. Undoubtedly, we’ll hear more about that soon.

Wired News:

Google is taking aim at Apple’s dominance of online music, offering Android users the opportunity to buy music on the web and have it automatically sync to their mobile devices — as well as stream all the music on their home computers to their phones.

Google announced the new initiatives at its Google I/O developer conference in San Francisco Thursday.

Google announced it had purchased Simplify Media, one of a number of companies that makes software that lets you stream music from your home computer to mobile devices. Apple recently purchased a company called LaLa that lets you stream your own music from its central servers, once it’s identified the songs on your computer and mirrored them in the cloud. Apple is widely expected to integrate some portion of that service into iTunes, its software for syncing and buying media with mobile devices and traditional computers.

5 Online Tools Helping Musicians Make Money
By Cameron Mizell
Brooklyn, NY

There are a lot of great resources out there for independent musicians, but what actually works?  Is anybody really changing the game? I’m always watching out for new services that can help me generate more revenue with my music without taking too much time away from actually playing music. Here are fives sites, tools, or services that I love right now and would recommend to any of you.

Sell Your Music with Bandcamp

Bandcamp is, in my opinion, one of the greatest independent distribution tools for musicians on the internet. For starters, it’s incredibly simple to use on both ends (as a musician or as a buyer/listener). Visit any band’s Bandcamp page and you’ll find there’s only one objective: Listen to and download music.

The thing that first attracted me to Bandcamp was their clean and simple looking widget. I’m not a fan of using third party widgets because they add far too many extra brands to your website. I’d rather leave that to NASCAR. But these widgets are simple, clean, and unbranded. That was just the start, there is much more to love about Bandcamp.

Right now I use Bandcamp to give away my first album and sell my second for $5. I also give customers the option to name their own price, and so far, everybody that has bought my second album has paid more than $5. Additionally, I am able to collect email addresses from the people who choose to download my first album for free. After all, you should always try to get something in exchange for giving away your music.

Bandcamp Highlights:

  1. You get all the money, less the Paypal transaction fee. Bandcamp does not take a commission.
  2. Set any price you want, or let the customer name their price (with or without a minimum).
  3. Bundle liner notes and videos with your music to add bonus incentives for your fans.
  4. Zero wait time. Once your album is uploaded, it can be available immediately.
  5. Stats. Metrics. Incredibly useful information about your plays, visits, sales, and downloads from your Bandcamp pages and widgets. Figure out what works and keep doing it.

In fact, just go to their website and watch the 6 minute video to learn all about their service. You might also want to read their informative and entertaining blog or FAQ for even more information.

CD Baby’s $9 Digital Singles

CD Baby has always been a leader in independent music distribution, first helping musicians sell their CDs online and then getting their music to digital music stores like iTunes, Rhapsody, or Amazon MP3. Now they are offering an extremely competitive rate* for digital single distribution. Just $9 will get your song to iTunes, Amazon, etc., and of course CD Baby’s store, too.

Previously CD Baby had only one set up fee, $35 (plus the cost of a UPC if you needed one) regardless of whether you were selling a full album or just one track. The rest of their digital distribution deal still applies, and CD Baby keeps a 9% commission of your digital distribution earnings.

CD Baby Digital Singles Highlights:

  1. Less overhead cost will give you the flexibility to release music more consistently between albums.
  2. Releasing singles is a great way to build momentum into an album release.
  3. CD Baby is an experienced, reliable company. If you’re new to the world of online music distribution, they make it easy.

Many people ask me what I think about CD Baby compared to their competition. I’ve used CD Baby to sell two of my CDs and digitally distribute 10 albums and EPs (and soon, some singles). I can’t say it’s always been flawless, but most of the time it is, and they always fix the problem when it’s not. My friends and acquaintances that use Tunecore or other services all seem to be happy as well, which leads me to believe it’s really just a matter of personal preference. You can see and example comparison of their fee structures in another article I wrote for MusicianWages titled The Self-Released Album 101. Look under the section “What Is Distribution?”

*Compared to a similar digital single distribution deal from Tunecore for $9.99.

Licensing Cover Songs with Limelight

Limelight is a new service from parent company Rightsflow, a licensing and royalty service provider. Limelight is designed to help independent musicians and labels properly license the publishing rights required to sell cover songs distributed and sold in the US.*

Limelight isn’t a product or service that directly helps you make money, but I have released a number of cover songs in the past, and they are consistently among my top sellers and one of the ways people find my music in the first place. How many artists have you discovered because they recorded a song you already knew? Recording a song that many people are familiar with is an excellent way to find new fans.

If you’ve hesitated recording covers in the past, read this article about recording, releasing, and performing cover songs, then use Limelight to clear the rights and pay for royalties.

Licensing Cover Songs with Limelight Highlights:

  1. Limelight works with a large number of publishers, including some not represented by Harry Fox (HFA), meaning there’s a very good chance they can license the song you want to cover.
  2. Licenses never expire. There’s a $15 transaction fee per song, so the more royalties you pay for up front, the longer it’ll be before you have to pay another transaction fee. Because the licenses don’t expire, you can pay for several years worth of royalties in one transaction and drastically lower the overhead of selling cover songs.
  3. No lawyers. The $15 transaction fee takes care of everything. You do not need to hire a lawyer to write up contracts or contact publishers.

*To sell cover songs in territories outside the US, you will need to proper permission from the local copyright society.

Booking Gigs with Live Music Machine

Live Music Machine is an online booking tool that enables anyone to book a band anywhere. The band puts the Live Music Machine widget on their website and social networking sites, and talent buyers or even fans can easily see the bands availability and booking requirements before making a booking request. Once a gig is booked, both parties are charged a $10 fee for using the service.

This service brilliantly streamlines the booking process. The most difficult issue of booking shows is simply communication. Live Music Machine presents talent buyers, bookers, and fans with all the information they need to know before they even contact the band. Once a request is made, the band simply reviews, accepts, or rejects the offer. No miscommunications, no unanswered questions.

Live Music Machine Highlights:

  1. The widget is a complete calendar system, making it easy to post your shows wherever you put the widget.
  2. Bands can post their requirements up front, so potential bookers know exactly what the band costs for a show, how far they will travel, backline requirements, and even their rider.
  3. Fan generated bookings. Fans can make offers to book your band directly, or Live Music Machine can connect them with other fans and venues in their area that are also interested in booking you.
  4. Other LMM features will help you sell tickets and promote the show.
  5. Get paid securely with GigPay.

Learn more at the Live Music Machine FAQ.

License Your Music with YouLicense

YouLicense is an online music licensing marketplace. The offer standard contracts and price packages which make the transaction between the rights holder (the artist or label) and licensor (music supervisors, production companies, etc.) safe, easy, and fast.

I learned about the site very early on and uploaded a handful of tracks to the site years ago. There didn’t seem to be much traffic to the site, so I nearly forgot about it and went on with business as usual. But over the last year I started getting emails from Paypal every time one of my tracks was licensed! I’ve recently turned my attention back to this site hoping to increase the revenue stream.

The first thing I noticed was that two of my tracks were being licensed more frequently than the rest. I asked some of the licensors how they found my track and why they chose it. Here are the tips I picked up from them, and I imagine this is true of most music supervisors:

  1. Above all else, it’s about quality and style.
  2. The people looking for music usually know what they want before they begin searching. They’ll choose very specific descriptors of genre and style, and discuss popular artists with the sound they want, to narrow down their search.
  3. They like the ease of the “Quick License” feature on YouLicense–an option that uses predetermined price packages so licensors can pay for and download music immediately. (Note: All my tracks that were being licensed used the Quick License option, while those that didn’t had never been licensed.)

YouLicense Highlights:

  1. It’s easy, and makes licensing your music a far simpler processes than usual.
  2. The site caters to smaller companies that don’t have the budgets of blockbuster feature films or prime time TV shows. That means there are more smaller players looking for affordable music from independent musicians like us.
  3. Licensing opportunities are available for you to pursue if you want to actively seek licensors.
  4. A widget is available to post on your website and social networking profiles, increasing your chances of getting licensed.

Taking advantage off all these tools can be time consuming, and sometimes produce little results. My strategy has always been to upload/update/post/set-up/etc. one thing per day. One day I might upload a new track to Bandcamp, and the next I upload a track to YouLicense. It’s overwhelming to take it all on at once, and more importantly, eats into practice time. But it’s also difficult to fight for every dollar you earn, and these tools can help do some of that work for you.

Do you have any other suggestions? If you’re a musician that has generated some steady income through a similar tool, please let us know in the comments below! But please, no shameless plugs about your own business or service. Just be outstanding and let somebody else sing your praises.

Online music royalties 'grow more than fall from CDs'

Digital music player
PRS collects royalty payments on behalf of its members

 bbc.uk

The royalties that UK songwriters, composers and music publishers get from online sales are growing faster than the decline from CDs and DVDs.

That is the finding of PRS for Music, the not-for-profit body which ensures such groups are paid when their music is played, performed or reproduced.

It said UK online revenues for its members rose by £12.8m or 73% to £30.4m in 2009.

At the same time, UK revenues from CD or DVD sales were down £8.7m.

This is the first time that the annual growth in online revenues has been higher than the fall in revenues from CD or DVD sales.

But PRS for Music chief executive Robert Ashcroft said it remained too early to say whether this represented a turning point for the industry.

PRS released the figures as it said overall global revenues for its members totalled £623m last year, up from £608.3m in 2008.

The organisation represents 65,000 UK songwriters, composers and music publishers.

Music Could Mean $300 Million To ISP's Says Study

March 09, 2010 - hypebot  

image from www.google.com A new study titled “Is There A Commercial Argument For ISP Music Services” commissioned by the BPI and carried out by industry analyst Ovum, concludes that if the if the top ISPs in the UK embraced music subscriptions, they could generate new revenues of £103 million ($106M US) by 2013.

The study used a medium adoption scenario, equivalent to 41% of the total retail value of the UK digital music market in 2009. Ovum also calculates that an accelerated service-adoption scenario could push the bundled digital music services market to as much as £203 million($307M US) in 2013. Increased efforts to stop piracy could push the profits even higher according to the report.

Music Reduces Customer Churn

Additionally, Ovum found that bundled music services would help reduce the cost of ISP subscriber churn.  A big ISP with around 3.5m customers would generate indirect value of more than £20m per year if its bundled music service cuts churn by just 10%.

 

Geoff Taylor, BPI Chief Executive, welcomed the report: “It’s increasingly clear that it isn’t smart to be a ‘dumb pipe’.  This report shows that the revenue potential of digital music services alone makes sound economic sense for ISPs.”

“UK music companies want to innovate and develop exciting new digital offerings. ISPs such as Virgin Media have recognised that legal digital music services offer a more exciting and profitable future than continued widespread piracy.” 

Adrian Drury, the report’s co-author and Ovum’s principal analyst, said: “With the right service platform, user experience and merchandising strategy, ISPs have an opportunity to reach a green-field digital music market that mainstream download-to-own services such as iTunes do not reach today.”

“The opportunity in revenue terms for the leading UK ISPs is compelling, and in a crowded, increasingly mature broadband market, ISPs can differentiate their value-added offerings with innovative music services.”

British Online Copyright Laws Draw Debates

An article published on Thursday in, The Guardian, discusses a debate taking place in the British Parliament around a new “digital economy bill.”

One amendment in particular is stirring a lot of discussion about its impact on content online. The Guardian writes:

The new proposal – which was passed in the House of Lords by 165 votes to 140 – gives a high court judge the right to issue an injunction against a Web site accused of hosting a “substantial” amount of copyright infringing material, potentially forcing the entire site offline.

Critics say the major problem with this amendment is that a judge could  shut down a Web site  because of copyright infringement, even if the site’s manager didn’t put the content online.

What is left unanswered is how a company can be held accountable for every piece of content placed on its site.  Many critics of this bill and others in Europe say it is most likely to result in the stifling of creativity, innovation and free speech. In the United States, the Digital Millennium Copyright Act offers some protection against liability to Internet service providers and Web sites that host copyrighted material uploaded by third parties.

There are similar tensions over Internet content and privacy elsewhere in Europe. Last week the Italian court held three of Google’s top executives accountable for a defamatory video placed on YouTube by teenagers. And the French parliament approved a recent bill that will crack down on Internet piracy by banning people from the Web if they are caught downloading copyrighted content more than three times.

When it comes to the Italian ruling in the YouTube case, Google has argued that it can’t possibly police every piece of content entering its Web site. Every minute on YouTube there are over 20 hours of video uploaded to the site, which ads up to nearly 30,000 hours of video a day. Google, it can be argued, might have the resources to hire thousands of people needed to view every video. But every other video, image, music and storage Web site would also have to monitor its content.

Monitoring that content is financially, and probably physically, impossible.

Some also argue that strict legal cases, including the latest British laws, would deter some companies from operating within these countries for fear that the potential legal costs could outweigh the returns.

Why Consumers Are Actually Paying Huge Amounts For Music 

March 05, 2010 -by karascene

The music industry is struggling to monetize its assets across digital, mobile, physical, and even publishing channels. But consumers are paying increasingly large amounts for entertainment and content access, at home and on-the-go. In that light, Spotify is only free in one sense; to use Spotify, broadband access is required, and even 'on-the-house' cafe, university, and library WiFi is being paid for by somebody.

In the United States, the Census Bureau recently projected that the average American household will spend nearly $1,000 this year on entertainment-related subscriptions. The stuffed enchilada includes cable or satellite TV, gaming-related services like Xbox Live, and internet connectivity. The only problem is that 'downstream' applications and services like MySpace Music, LimeWire, and YouTube are then 'free,' and facing difficulty upgrading consumers into more premium relationships and transactions.

Suddenly, the battles between label groups and ISPs take on a new color. Viewed from the label perspective, ISPs are not only allowing piracy, they are also choking off consumer dollars. The access pot is massive, though the tollbooth is suddenly far upstream. On top of that, consumers are spending more time listening, discovering, and sharing music than ever before.

Just recently, Forrester Research analyst James McQuivey, PhD expanded upon this theme at the paidContent2010 Conference. "Whoever controls access commands the highest share of revenue," McQuivey said, while pointing to bread-winning positions for telcos and others.

Over time, the consumer relationship to media has been radically transformed. McQuivey estimated that monthly spending on content at his household is $228.54, of which nearly 70 percent is for access alone, not direct content acquisition. In 1975, McQuivey estimated an allocation of just $29.58, "all of it directly for content," including the occasional, direct purchase of an album.

10 Strategies for Success in the Music Business by Dave Kusek

March 04, 2010 - by Dave Kusek

Dave Kusek is the Founder and CEO of Music Power Network and Vice President at Berklee College of Music.  He is also the co-author of the best selling music business book, The Future of Music: Manifesto for the Digital Music Revolution.

Here are 10 recommendations for strategies that can lead to success in music, and in life. Take them with a grain of salt. With this new decade comes the promise of digital music, the power of the entrepreneur and the tools to connect with an audience and deliver the goods. Here are 10 Strategies for Success in Music from Music Power Network.

1. Living a life in music is a privilege. Earn it.

There is very little more satisfying then spending time making music. If you make this your life's work, then you can be truly joyful. However, the chances of being successful are extremely low and the only people who are going to get there are going to have to work hard and earn the right to be a musician. Respect the privilege of being free enough to have this choice (if you do) and honor the opportunity.

2. No one is in charge of your muse but you. Be happy and positive.

People can be their own worst enemy. Countless times I have heard artists tell me the reasons why their career is not working out. Most of the time they are putting blocks in their way and pointing fingers at people and things that are holding them back. Stop whining and blaming other people and make the conscious decision that you are going to be successful and that things are going to work out in your favor. You are creating your own reality every day, so make it a good one and excel.

3. Practice, practice, practice - then go for it. Over prepare.

You can never be ready enough for opportunity. Your live shows can always be better, your songs can be more amazing, and your playing can only improve. As the CEO of your own musician business, you can learn how to run the company more effectively, reach out to more fans and be an more effective social media marketer. Don't hold yourself back by not being ready. Be a professional.

4. If you suck, you will never make it. Find a way to be great.

Lets face it, it is really hard to be amazing. Some people have the natural talent and you can see it in the first 5 seconds of meeting them. They are truly blessed. The rest of us have to find our niche, our passion, our calling and then reach for it. Ask people around you for feedback. Find what you are good at and focus on that. Get other people to help you. If you don't stand out and rise above the pack, you will struggle forever. Be amazing.

5. Learn how to breathe and keep your focus. Stay calm.

There is nothing more pleasant than working with someone who knows who they are and what their goal is. Remember the old adages of thinking before you speak, and taking a deep breath before you lay into someone. Most of us have a lot going on in our lives and we can all benefit from staying focused on our goals and remaining calm in most situations. Learn yoga, exercise, run, meditate, sit still, breathe, learn who you are.

6. Don't take yourself too seriously, no one else does. Have fun.

I am amazed at how many people spend so much time looking backwards and trying to understand what people think of them. This is worrying about the past and not embracing the future. Reviews are important, but don't run to them or let them ruin your day. Not everyone is going to like you, but more people will if you are having a good time.

7. No matter how difficult things get, move forward. Don’t give up.

The only thing that will help your career take off is forward momentum. That is how you are going to reach your goals. A lot of people are stuck in their own mud. Take action, make a move and then see what happens. Don't spend time procrastinating or worrying about how hard it is, just do something positive to advance your cause. You will feel much better by acting instead of waiting or worrying.

8. Find a way to make money. Start small and grow. Avoid being in debt.

This is probably the most important strategy of them all and why so many artists have gotten into trouble in the past by taking label advances. All that is, is a big loan. Get some kind of cash flow happening right away, no matter how small. Sell merch, play for the door, license your songs, play sessions, teach, write, start your musician business. The biggest mistake you can make is to borrow a lot of money and then spend it on things that don't matter.

9. Be unique and true to your vision. Say something.

The people that we remember are the ones that are unique, exciting, special, provocative, fascinating, original, inventive, interesting. Music is a basic form of communication. The really successful artists have something to say and work on delivering their message. Your chances of success go up exponentially if you have a unique position and message and create a following of fans who really listen to you because you have something important to say.

10. Work and play with people you like every day. Collaborate Often.

Music is a tribal experience. You cannot make great music alone. Surround yourself with talented people, write together, play together, try new things. Bounce inspiration off of each other and learn. Listen to each other and let the music weave it's way around you. Find a producer, songwriting partner, other musicians and dive in together. The whole is greater than the sum of its parts.

Wonderful things are waiting to happen to you.


Is Apple Finally Worried About Amazon’s Music Store? 

Amazon’s MP3 store hasn’t done much to weaken Apple’s grip on the digital music business. But that doesn’t mean Apple isn’t paying attention.

Big music label folks say Apple (AAPL) has long complained about their involvement with Amazon (AMZN). But recently, Billboard reports, those complaints have become more specific. The trade magazine says Apple is asking the labels not to push new releases via Amazon’s “Daily Deal” promotion, which offers new records at cut-rate prices.

Warning! There’s some salty music-label-executive language in this excerpt:

In exchange for a Daily Deal promotion on a new album, Amazon has been asking labels to provide it with a one-day exclusive before street date and such digital marketing support as a banner ad on an artist’s MySpace page and messages on label and artist Web sites and social network feeds.

“When that happened,” [a major-label head of sales] says, “iTunes said, ‘Enough of that shit.’”

Sources say that iTunes representatives have been urging labels to rethink their participation in the Amazon promotion and that they have backed up those warnings by withdrawing marketing support for certain releases featured as Daily Deals.

In response, label executives at Capitol, Capitol Nashville and Jive recently opted against participating in Daily Deal promotions they had been considering for Corinne Bailey Rae’s “The Sea,” Lady Antebellum’s “Need You Now” and Ke$ha’s “Animal,” sources say.

Billboard notes that the labels are still working with Amazon on Daily Deal promotions. But it says they are pulling back on prereleases and exclusives for big records and pushing smaller artists that Apple isn’t likely to shower with promotional support.

Today’s Deal: $3.99 for Sony artist Raheem Devaughn’s new album, which doesn’t appear in iTunes “New and Noteworthy” section.

I’ve asked Amazon, Apple and all four of the big labels–Universal, Sony (SNE), EMI and Warner (WMG)–for comment, but I’m not holding my breath.

But assuming that Billboard is right here–and reporter Ed Christman has been covering music retail forever–it’s interesting to note that Apple is pushing back a bit more forcefully at Amazon. (Industry trade Hits DailyDouble reported something very similar in January).

If I’m Jeff Bezos, I’d take that as a compliment. And then I’d go back to worrying about Steve Jobs’s entry into the e-book market.

 

The Royalty Network Partners With RightsFlow For Blanket Mechanical Licensing And Royalty Services

March 02, 2010 - Music Industry Reports

 

The Royalty Network, a leading independent music publisher and administrator, and RightsFlow, a leading provider of bulk mechanical licensing and royalty services, announced a new partnership granting RightsFlow a blanket license for The Royalty Network’s entire catalogue. This blanket access will allow RightsFlow to more accurately identify, account, and remit royalties on behalf of their over 9,500 label, distributor, music service and artist clients. The agreement marks a growing trend of independent music publishers engaging in new procedures to reduce administrative workload and improve efficiency.

Highly regarded in the music publishing industry, The Royalty Network has been profiled in leading magazines such as Billboard Magazine and The Hollywood Report for their invaluable publishing administration knowledge and genuine interest in protecting clients’ rights. The Royalty Network’s roster boasts a growing catalog of some of the most prolific songwriters, producers and artists, including recent chart-topping songs such as “Blame It” performed by Jamie Fox featuring T Pain, “Satellites” performed by Beyonce, and “Down” performed by Jay Sean.

“By entering this agreement with RightsFlow, we are assured that our songwriters, artists, publishers, and producers are accounted to by RightsFlow’s many clients for all US digital downloads, streaming income, and ringtone sales,” stated Frank Liwall, President of The Royalty Network. “We respect RightsFlow as a market leader in mechanical licensing and welcome their progressive approach to accounting to publishers.”

“We are extremely pleased to announce this new relationship,” stated Kim Gerlach, Director of Licensing at RightsFlow. “We view The Royalty Network as a forward-thinking publisher that prides itself on maximizing efficiency in representing its songwriters, publishers, and repertoire, and foresee similar open data transfers with additional publishers in the future.”

Under U.S. Copyright Law, mechanical licenses are required for music to be distributed through online music services. The current U.S. statutory mechanical rate for permanent downloads is 9.1¢ for songs five minutes or less and 1.75¢ per minute for songs over five minutes. Limited download and interactive streaming services generally pay a mechanical royalty of 10.5 percent of revenue, less amounts owed for performance royalties.

# # #

About Royalty Network
The Royalty Network is a leading independent publisher, providing full service, and committed to protecting, collecting, and growing the value of its owned and administered copyrights. We offer an innovative approach to music publishing. Our diverse catalog, from Hip Hop to Rock, and even Classical, gives our creative team the ability to work on all types of platforms in the areas of Film, TV, Games, and Ads. We have a proven reputation around the World and our catalog is often looked to first as the “go to” company to get matters concluded.

We offer Worldwide representation through our passionate and well chosen affiliates in each Territory. We pitch and place hundreds of Compositions through our bi-coastal offices, and well staffed creative team. For our Artist clients, we spend the time necessary to build well grounded Artistic platforms, and through our strategic alliances, can now offer distribution and marketing programs that add further value to our ever growing list of services.

Media Contact for Royalty Network:
Renato Olivari +1.212.967.4300

About RightsFlow
www.rightsflow.com

RightsFlow is a leading provider of mechanical licensing services and royalty payment technology for online music services, record companies, distributors and artists. The RightsFlow technology powers rapid song identification and provides an unprecedented level of transparency for both licensees and licensors.

RightsFlow specializes in obtaining bulk physical, DPD, and ringtone licenses including streaming, tethered, and limited download rights. Our proprietary “FLOW” licensing technology and 10.5 million song database allow us to license content, render accounting, and pay royalties on behalf of clients quickly and accurately, ensuring that rights-holders are paid for the use of their work.

RightsFlow currently serves over 9,500 clients obtaining licenses from publishers and songwriters all over the world – including major, independent and artist controlled works. Clients include [PIAS], Muzak, Amie Street, Kontor New Media, The Orchard, INgrooves, Hoodiny, CAM, Zebralution, E1 Canada Distribution, IODA, Cooking Vinyl, CD Baby, Disc Makers, & X5 Music Group.

RightsFlow is a Full Member of DDEX.

Artists: Label your songs, or you won't get paid
March 01, 2010 - by Matt Rosoff

Getting paid for digital downloads from iTunes, Amazon, or other stores is pretty straightforward. The artist or label submits songs for download, perhaps through a distributor like TuneCore or The Orchard. Each time a user buys a download, the store takes its cut, the middlemen take their cut, and the artist gets the remainder.  

(Credit: Psychonaught, via Wikipedia)

If you don't register with SoundExchange and give them enough song metadata to find you, you could be leaving money on the table.

 But there's another potential source of revenue that a lot of artists are missing out on: streaming Internet music. This includes thousands of standalone Internet radio stations, personalized radio services like Pandora and Slacker, and broad-based distributors like MediaNet. Here in the United States, a nonprofit organization called SoundExchange is responsible for collecting the money from these streaming services and distributing it to artists based on the number of times their songs are played. SoundExchange also collects money from satellite radio (Sirius/XM) and cable TV companies (which offer their own dedicated radio stations), and Congress is considering allowing it to collect from traditional over-the-air radio stations as well. (Traditional radio has been historically exempt from paying royalties because copyright owners viewed it as valuable publicity. Now, with other forms of revenue like CD sales declining, they're no longer sure this is a good deal.)

But if SoundExchange can't figure out who owns the copyrights on a particular stream, it can't pay. Writing in Billboard this week, SoundExchange Executive Director John Simson explains that the organization had about $40 million in royalties in 2008 that it couldn't distribute because artists and copyright owners didn't attach enough information to the song. At the very least, Simson pleads, every song should include metadata identifying the group, song name, album name, and label or copyright owner. The group was also holding about $39 million in escrow for artists and copyright owners who simply hadn't registered with SoundExchange yet.

For artists, the lesson is simple: don't be lazy about labeling your work, and be sure to register with SoundExchange. This will become especially important as streaming music services become dominant over the next decade, replacing individual downloads.

MOG Gets $12.5M, Expands Into Spotify Territory

February 26, 2010 - Hypebot

Music discovery and subscription service MOG.com has announced another $9.5 million in funding and a pending expansion into Europe. The round was led by Menlo Ventures which was joined by new investor Balderton Capital. Dharmash Mistry, partner at Balderton Capital, has been appointed to MOG’s board. The company had raised $12.5 million in previous rounds.

image from www.bloggersblog.com MOG also announced that it will launch in the UK by the end of the second quarter. The UK is one of rival Spotify's most successful markets; and with Spotify thus far kept out of the U.S., it's the first time the two services will go head to head.

MOG will try to counter Spotify's premium model with paid access to a 7 million track catalog of music that includes all four majors. One label exec told Hypebot that he is supportive of MOG not just for it's paid model, but also because it offers far more options for music discovery than its competitors.

MOG's Free Trial Extended (Plus A Video Tour):

In addition, the MOG All Access free trial will be extended from one hour to three days. “Since we launched MOG All Access in December, we’ve seen an incredible 17% user conversion from the free trial which proves how much people like the service,” said David Hyman, founder and CEO of MOG. 

“MOG All Access is the best listening experience possible because we deliver the best on-demand experience, the best radio and the best tools to discover new music,” Hyman continued. “The response to MOG All Access among U.S. music fans has been fantastic and we’re excited to begin rolling out the service internationally starting with the U.K.”

MOG is home to more than 1,000 music blogs covering everything from pop to jazz to blues to country and comprising the largest music ad network on the web. MOG provides a single destination for people to discover and enjoy millions of songs and to immerse themselves in music content including news, reviews, playlists and lyrics.

2009 saw 1 million fewer music download buyers

February 25, 2010 - by Greg Sandoval

The music industry saw 1 million fewer buyers of digital downloads in 2009 than the prior year, according to NPD Group.

Russ Crupnick, an NPD senior industry analyst, told a gathering of music and technology executives on Wednesday at the Digital Music East conference in the US not to panic.

Those who stopped purchasing music online were mostly older consumers who came online for the first time in 2007 and 2008, tried out downloading music, then lost interest, Crupnick said. The good news, he said, is that consumers still have a huge appetite for songs, as the amount of money customers are spending on downloads has risen from an average of US$33 a year to US$50 a year.

"You got some maturity in the marketplace," Crupnick told the audience. "If I ran a record label, the first thing I would do is go out and hire a consumer promotion person from Kraft or Colgate. The consumer is saying they wanted to be promoted to and persuaded to come try this."

Crupnick said Kraft and Colgate marketers are experts in respectively boosting sales of macaroni or toothpaste, very mature product segments, through promotions. He told the audience that NPD's research indicates that consumers need more incentive to buy.

He suggested that recording companies try bundling songs, say, three for a US$1.

Digital vs. plastic; music sales evolve

Battle between downloads , physical copies show clever marketing

February 24, 2010 - By Tyler Ash

I bought a CD today. I didn’t illegally download it or purchase it on iTunes. I went to the store and physically picked it up, waited in line and bought music the old fashioned way. It may seem like I’m talking about another era to some people, but it’s true.

Saying you can hold a piece of music in your hands may sound like fiction to today’s society, where peoples’ ears thrive on “free” music.

Owning music you can truly touch gives you more than just music, it gives you artwork, lyrics and other information that you don’t get from file sharing.

Don’t get me wrong, most of my music library is composed of songs and albums I’ve received from the Web or from friends. But when I bought that CD today, I felt something I hadn’t felt in years. I knew that music was mine.

When music is shared online, you have no idea where it is, where it’s been, or even what it looks like.

File sharing and program like iTunes can be deadly to prominent musicians, but can also be beneficial to smaller, lesser-known groups that will never have a song on the radio, but can fill up concert halls without ever seeing a penny from music sales.

It’s simply getting the word out that unsigned, underground bands are becoming more prosperous in today’s music industry.

Radiohead, is a huge proponent of file sharing and made their album, “In Rainbows,” available online for what fans felt like paying, meaning $0, $5, $50, or whatever they wanted. With their donation-style system, they ended up making a lot of money and getting great publicity.

AC/DC, on the other hand, views iTunes as a growing challenger to the industry, especially the fact that buyers can purchase individual hits, as opposed to the other songs on albums.

They sold their latest album, “Black Ice,” exclusively through Wal-Mart, Sam’s Club and their Web site and according to wired.com, it sold over a million copies in the U.S. alone within the first two weeks of its release.

Since iTunes allows us to buy just the songs we want, our culture has developed a “jukebox mentality,” as Steven Wilson of Porcupine Tree puts it. We pay for the songs we want played and forget about the rest.

This could be both good and bad, either way you look at it. All I know is in a world where stealing music feels so wrong, the feeling I got when I bought that CD was so right — once I got past the stupid plastic wrap.

Ok Go Singer Explains How Lack Of Embedding Videos Hurts Everyone

February 22, 2010 - by Mike Masnick

As he's done before, Ok Go's lead singer Damian Kulash has taken to the NY Times Op-Ed pages to discuss the fact that his own record label seems a bit clueless. Basically, he's repeating what he said a few weeks ago on the band's website, claiming that YouTube only pays royalties on videos streamed on site, rather than embeds (someone from YouTube told me this is untrue, but when asked for specific confirmation I got no response). However, what is interesting, is that Kulash highlights two things:

  1. Their original video (the treadmills one) was made entirely on their own outside of EMI's influence, and the success of that video has helped make EMI and the band a lot of money:
    In 2006 we made a video of us dancing on treadmills for our song "Here It Goes Again." We shot it at my sister's house without telling EMI, our record company, and posted it on the fledgling YouTube without EMI's permission. Technically, this put us afoul of our contract, since we need our record company's approval to distribute copies of the songs that they finance. It also exposed YouTube to all sorts of liability for streaming an EMI recording across the globe. But back then record companies saw videos as advertisements, so if my band wanted to produce them, and if YouTube wanted to help people watch them, EMI wasn't going to get in the way.

    As the age of viral video dawned, "Here It Goes Again" was viewed millions, then tens of millions of times. It brought big crowds to our concerts on five continents, and by the time we returned to the studio, 700 shows, one Grammy and nearly three years later, EMI's ledger had a black number in our column. To the band, "Here It Goes Again" was a successful creative project. To the record company, it was a successful, completely free advertisement.
  2. Once EMI disabled embedding on that video, the number of views dropped drastically, harming everyone's bottom line:
    When EMI disabled the embedding feature, views of our treadmill video dropped 90 percent, from about 10,000 per day to just over 1,000. Our last royalty statement from the label, which covered six months of streams, shows a whopping $27.77 credit to our account.

    Clearly the embedding restriction is bad news for our band, but is it worth it for EMI? The terms of YouTube's deals with record companies aren't public, but news reports say that the labels receive $.004 to $.008 per stream, so the most EMI could have grossed for the streams in question is a little over $5,400.
Now, I'll quibble with Damian's final point there. First, it's still not entirely clear if it's true that YouTube doesn't pay for embed streams, but even if that's the case, I'd argue that of the 10,000 views per day, it also increased the number of direct views (I quite frequently will click through on an embedded video to see it at YouTube itself -- often to see more about who posted it, or sometimes the comments on the video). Second, if you recognize that embeds and things that get passed around are quite a bit like radio used to be, you have to imagine that some percentage of the 10,000 streamers per day went on to buy something from Ok Go that resulted in EMI making money. Cutting that by 90% just doesn't make any sense. Perhaps it's no wonder that EMI is on the verge of going out of business.

Damian does go on to claim that record labels are an important part of the business in funding new acts, and helping them do more expensive things early on, while aggregating risk. Indeed. I don't deny that at all -- and, as I've said plenty of times before -- there's still a place for labels that wish to do things like that. The problem is that the labels have set up their business models to rely on a single revenue stream, album sales, that is increasingly less important. The rest of the music ecosystem is thriving and will continue to do so, and if it's not the old record labels giving advances and aggregating risk to promising bands, others will step in to fill that gap. There's too much opportunity and too much money for it not to happen.
To Pay or Not to Pay:  Will You?
February 18, 2010 - www.thedailyswarm.com
In Los Angeles recently, Spotify CEO Daniel Ek talked about the halo effect that artists can experience on the application. Cultivating fans in far-flung countries, generating upswings in related, non-recording purchases. A return towards the album, and beyond that, a ripe community of downstream API developers.
Bloggers were lapping it up, even predicting an imminent launch in the US. But Edgar Bronfman is over freemium, over the idea that somehow freebie music communities convert towards premium in a meaningful way. Even in Europe, premium subscribers are a small percentage of the Spotify total (less than 4 percent), despite the swell of publicity and demand.
And, for that matter, advertisers are hardly banging down the door – while testing at Midem, the French version was mostly filled with Spotify ‘house ads’ and plugs for label content. In a similar test last summer in London, the British version suffered a similar problem.
[...]
But the buoyant hype around Spotify has a deadweight counterpart, an underachieving sibling that rarely gets mentioned these days. As the drool drips on Spotify, a once-promising Rhapsody is getting spun off, zipped up and mailed away by RealNetworks and MTV Networks. Even after millions in commitments and huge amounts of advertising.
Yet, subscribers slumped towards 675,000 at the end of last year, a drop of 13 percent year-over-year. The number itself is hardly zero, but nothing near the initial expectations heaped upon it – and the broader subscription space – in the early 2000s. Yet this is quite an excellent application, one that was well ahead of its time – but ultimately, a niche play.
So, what again is the difference between Spotify and Rhapsody? Sure, Spotify is freemium, and Rhapsody starts the conversation with premium (limited trials and teasers notwithstanding). But strip away those models, and the apps are quite similar. Rhapsody was just as dazzling in 2002, just like Spotify splashed onto the scene in 2008. But Rhapsody was always locked in its cage, away from freebie paws.

Music Industry News Network reports on Nielsen’s recent global survey of internet users, asking whether they are willing to pay for content, and what conditions would have to met for them to do so:

    Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” As expected, the vast majority (85%) prefer that free content remain free. Yet there are opportunities to be found in the details. Indeed, when asked to focus on specific types of content, survey participants are more willing to at least consider paying for particular categories, especially if they have done so before.

    Will Pay / Won’t Pay
    Online content for which consumers are most likely to pay-or have already paid-are those they normally pay for offline, including theatrical movies, music, games and select videos such as current television shows. These tend to be professionally produced at comparatively high costs.

    Compensation Conditions

    Whatever their preferences, consumers worldwide generally agree that online content will have to meet certain criteria before they shell out money to access it:

    * Better than three out of every four survey participants (78%) believe if they already subscribe to a newspaper, magazine, radio or television service they should be able to use its online content for free.
    * At the same time, 71% of global consumers say online content of any kind will have to be considerably better than what is currently free before they will pay for it.
    * Nearly eight out of every ten (79%) would no longer use a web site that charges them, presuming they can find the same information at no cost.
    * As a group, they are ambivalent about whether the quality of online content would suffer if companies could not charge for it-34% think so while 30% do not; and the remaining 36% have no firm opinion.
    * But they are far more united (62%) in their conviction that once they purchase content, it should be theirs to copy or share with whomever they want.


The World of SYNC LICENSING

February 16, 2010 - By Andrew King

The current 21st century music industry model has opened up the floodgates for independent artists to reach out and grab a small but sustainable piece ol the proverbial pie. Sure, it's a concept that's already been beaten into the consciousness of the networking-savvy up- and-comers, and already yielding plenty of results. Perhaps nowhere is this potential more evident than in the opportunities available to musical artists through media like film, television, video games, and advertisements. Similar to the way they dominated the airwaves and, once video had killed the radio star, television, it was usually the biggest acts and their biggest hits that were used for sync opportunities. I mean, what's the point of an '80s montage without the delightfully '80s power pop track to remind you of the awkwardness of the decade?

Today, thanks in large part to the free market that the music industry has became, all of these other mainstream media have been welcoming and sometimes breaking more obscure tracks by up-and- coming bands. And why not? Why wouldn't companies like Apple or Telus, shows like CSI and its inbred offshoots, or major motion pictures want to associate themselves with the 'cool' new crop ol creative and genre-bending music? After all, there are only so many times House of Pain's "Jump Around' can be used belore becoming a cliche.

This means the opportunity is there for bands that few have ever even heard of to be associated with another work that could subsequently skyrocket that artist's exposure. Even if it's a really, really small film or obscure video game title, it can't really hurt (although beware of anything featuring Jamie Kennedy), and will only give you a bit of experience with this aspect of the industry.

Look at what Apple commercials did for acts like The Fratellis or even Canada's own Feist, who went frum an indie darling to international success when the colourful video for "1,2,3,4* was used to move a few million liPods. Would The Shins be a household name without the boost given by Zach Braff in Garden State? Would Death Cab For Cutie have amassed such a teenage following without The O.C.'s help? Quite possibly, but they certainly received a fair chunk of help from such associations. So where do you fit into the music licensing landscape?

NETWORKING

Licensing and publishing is an area of the industry that many may not intend to encounter until getting the support and know-how of a label or comparable professional support group. Realistically, a band just starting to hit the road with a self-produced release to its name may not be able to attract much attention from this side of the industry, and that's fair enough. Still, there are plenty of similarly small-yet-promising filmmakers, TV writers, and so on looking for the right track at the right price. That's what websites like Taxi and others like it offer.

If you've got a really, really hanging track with professional production, though, you may be ready to start making things happen for yourself. In many cases, the hook-up you need might be right under your nose. Vancouver's Said The Whale recently had their track "The Light Is You' used for a Sun-Hype television advertisement with a really cool and colourful animation that's turned into a popular snippet on YouTube. All of this, as it turns out, was thanks to a family friend.

"It was a total friend connection," says vocalist/guitarist Tyler Bancroft, 'and since, I've spoken with a number of other bands who've received placements and it's similar in many of those cases." A friend of the band's father was working for an ad agency in search of a cool indie pop track for the Sun-Hype campaign, and it didn't take long for a Said The Whale album to end up in his hands. They called us in the middle of a CBC podcast, and we were literally drinking Sun-Rype juice," explains other guitarist/ vocalist Ben Worcester. We thought, Tay!' We could certainly use that money'

After meeting with the agency, which was really stoked an the track, Said The Whale decided it was a good fit. They're often asked by fans what they think of the arrangement, and the answer is inherent in the question. "Well, if you heard the song and you're here al the show, the payoff is pretty apparent," says Worcester.

Of course, license opportunities won't always come easily. There's plenty you can be doing to boost your band's profile in that aspect of the industry, which of course begins by aligning yourself with the right people.

Ben Chan heads the licensing and publishing departments at Toronto's Last Gang Becords, the ultra-hip home of artists like Metric, MSTHKHFT, Chromeo, and Mother Mother. As far as getting your foot into his side of the industry, he advises: 'Getting your face out there at the various festivals and conferences won't hurt. I'm at CMW, SXSW, and CMJ doing the same thing. Meeting people face-to- face and then following-up works'

Do some research ahead of time. Who do you need to be speaking with about having a track featured in a Lions Gate film? How ahout an Activision game? Identify the gatekeepers and the people with links to them. For film opportunities, for example, why not try some of Canada's film festivals, like the Toronto International Film Festival or the Atlantic Film Festival "During TlFF1 there's always a lot of those lands of people in the city,* explains Chris Carless of Universal Music Publishing Group. "You need to keep your ear to the ground on an industry level - which is tough for young independent bands' But it needn't be.

If you're comfortable knowing who to spBak with and are confident that your tracks are suitable for sync licensing opportunities, get out there, though know that your main focus must always stay on your music career as a whale - producing great songs and pushing them on the masses. "When you're out there playing shows, on MuchMusic, making fans, the industry does notice,* says Corleas. 'Quite often, syncs don't come from a pitch - they come from companies seeking specific artists." The more you do to make yourself visible in the musical marketplace, the more likely you are to make these connections.


Pirate Bay Founder Offers Micro Payback System

February 15, 2010

Pirate Bay co-founder and spokesperson Peter Sunde is leading a new startup whose goal is to encourage users to donate money to many of the same rights holders that he once helped them grab content from. 

Called Flattr, particpating musicians, artist and bloggers but a donate button on their site. Flattr members pay a flat monthly fee to the micropayments system and at the end of each month the money is divided among participating sites that a Flattr member wants to reward.

Micropayment systems in many forms have come and gone with none gaining traction, but Synde hope Flattr is different. "The money you pay each month will be spread evenly among the buttons you click in a month," he told the BBC. "We want to encourage people to share money as well as content. It's a test to see if this might be a working method for real micropayments."

 

Google To Build Ultra-Fast, Consumer Broadband Networks in U.S.

shiva_alicepopkorn

February 11, 2010 - http://www.wired.com/

Search and advertising giant Google plans to build and test super fast fiber-optic broadband networks in a few communities around the U.S., promising up to a one gigabit per second service — a hundred-fold increase over what most Americans currently can subscribe to.

A 1 Gbps could let a user download a HD movie in minutes and is more than 1000 times faster than AT&T’s basic DSL offering.

The company, whose experience running a ISP is limited to a small, free wireless service in its hometown of MountainView, California, called the intiative an “experiment” in keeping with what it urged the FCC to do with its upcoming national broadband plan. The company is asking municipalities to apply to be candidates and said it will offer a competitively priced service to 50,000 to a half a million people.

 Digital Distributor Math: Choosing the Right Distributor for Your Band

Question:
You are a musician and you want to sell your music on digital retail sites.  You are deciding between two digital distributors to deliver your new album to retailers.  The two distributors, Distributor A and Distributor B, have different payment terms and fees.

  • Distributor A charges a one-time album set-up fee of $20, plus an annual “maintenance” fee of $20, and takes no percentage of your sales (Distributor A passes 100% of the sales revenue it collects on to the artist).

  • Distributor B does not charge any set-up or annual maintenance fees, and takes a 10% cut of your sales revenue (you the artist keep 90%).

Assume both distributors will deliver your content to the same stores and offer identical service except for the payment terms. Which distributor do you choose?

Do the math!

The answer, as you may have guessed, depends on how many albums (or single tracks) you think you can sell.  If you passed junior high algebra, you’ll find the math here quite straightforward:

Let’s suppose the average revenue per album sold that your distributor collects is $7 (this is what iTunes would pay out on a $10 album, after Apple takes their 30% cut).  X is the number of albums sold.

Artist earnings from Distributor A in Year 1 = $7 * X - $20 set-up fee - $20 annual fee

Artist earnings from Distributor B in Year 1 = $7 * 90% * X = $6.3 * X

Now we can find the number of albums you’d have to sell in Year 1 to earn the same amount from Distributor A and B:

7 * X - 40 = 6.3 * X

0.7 * X = 40

X = 57

And there you have it.  If you sell more than 57 albums in your first year, you’ll earn more money with Distributor A.  If you sell fewer than 57 albums, you’re better off with Distributor B.  Using the same calculation, you will see that for every subsequent year after Year 1, you need to sell more than 29 albums per year to earn more with Distributor A.

Beware of “small” percentages

In many business situations, a commission-based model between a client and service provider makes perfect sense.  There’s nothing inherently unfair about a distributor taking a percentage of an artist’s sales for their services.  However, it’s important to understand how commissions impact an artist’s earnings over time, especially if there is a flat-fee alternative for essentially the same service.

Returning to our example, let’s look at what it would cost you to distribute an album for 2 years using Distributor A and Distributor B.

Under Distributor A, the cost is $60 ($20 set up + 2 * $20 annual fee) regardless of how many units you sell. 

Under Distributor B, the “cost” is 10% of your sales, which in our example is $0.70 per unit.  The table below shows some examples of what Distributor B’s fee would be depending on your sales numbers over a 2 year period:

Albums Sold Distributor B’s Fee
50 $35
100 $70
200 $140
500 $350
1,000 $700
5,000 $3,500


As you can see, 10% of revenue adds up quickly.  Distributor B’s model becomes significantly more expensive than Distributor A’s $60 flat rate, even for a relatively modest level of album sales.

Again, there’s nothing wrong per se with a distributor taking a percentage of revenue.  But when a distributor says “We only make money when you make money!”, remember that they also take more money as you make money.

Choosing the right distributor for you

There are other factors besides payment terms that you need to consider when choosing a distributor.  Which stores they deliver to, how frequently they pay royalties to artists, data reporting/analytics, reputation, reliability, and promotional services are all important factors to think about.

Ultimately, you should be able to answer the following questions before selecting a distributor:

1. How much will it cost me (in upfront payment and/or % of revenues) to work with this distributor, based on the number of albums I think I can sell?

2. Is this distributor more expensive than the next best alternative?

a) If so, how much more expensive?

b) Do they offer enough extra services/value over the next best alternative to justify the higher expense?

 

Rent vs. Own: The Streaming Music Debate Continues

The exponential growth of Internet bandwidth combined with the ability to significantly compress digital audio has impacted the music industry in numerous ways, for better and worse. Just as file trading created a massive network of pirated music, the ability to stream audio in real-time has allowed for a number of innovative content distribution and promotion methods.

napsterlogo.gifDigital music streaming services have been around for over a decade. Companies such as Rhapsody, Napster, MOG, and We7 have experimented with various business models and user experiences, with mixed results. The traditional streaming model was based on an all-you-can consume subscription offering, occasionally supplemented with a very limited amount of downloads. Adoption has rarely met expectations, and long-term sustainable profit has been elusive for most companies.

Now, a new wave of streaming services such as Spotify are emerging. Can they succeed where others have failed?

Changing Consumer Behavior

The lack of adoption of music steaming services has been attributed to a number of factors. First, a culture of ownership based on decades of purchasing physical media has locked many fans into a set way of thinking about music consumption. There are millions of music fans that correlate paying to owning, not just listening.

Then there is the illegal downloads issue. Convincing someone to pay to listen is difficult when they can freely own all the digital files they can find. Recent IFPI numbers estimate that 95 percent of all digital downloads are still illegal.

In addition to having to change consumer habits, logistics have also been an obstacle to user adoption of streaming services. For the majority of the past decade, most services were only available via a computer, thus limiting the number of settings and situations in which a subscriber could use the service. Most streaming platforms have now begun releasing iPhone and Blackberry apps, which adds portability into the equation. Until recently, devices were not able to capitalize on the functionality that these services offer, but thanks to 3G and WiFi networks, the bandwidth finally exists to take streaming music almost anywhere.

imeem.jpgSubscriptions are not the only business model being used to monetize streaming. A number of ad-supported platforms have come and gone, such as imeem, which was purchased by MySpace late 2009. Imeem and similar sites (including MySpace itself) attempted to use the traditional media advertising model: Provide content for free, but surround it with marketing messages. Typically, this took the form of banners, sponsored promotions, and in-stream audio advertising. This model has also proved difficult to sustain long-term, due to the fact that royalties and bandwidth costs often exceed advertising revenue.

The New Wave of Streaming Services

Currently leading the charge in ad-supported streaming is Spotify. It has combined peer-to-peer streaming technology with in-stream audio advertising. Advertisements also appear on the user interface, raising the likelihood of user engagement. For users who wish to use the streaming service without advertising, and to have the option for higher quality audio, Spotify offers subscriptions in various configurations.

Due to licensing issues, Spotify is only available in a handful of European countries. Founder Daniel Ek previously expressed a desire to open in the U.S. by the end of 2009, but did not succeed. As discussed in a recent article on paidContent.org, the barrier to expansion seems to be licensing concerns, one of which is that U.S.-based labels are no longer satisfied with ad-supported free services and are only looking at subscription models. The most recent numbers show Spotify has 250,000 paying subscribers, compared to a free user base of six million.

NPR

Catchy Tune Not Enough To Make Money In Music

February 04, 2010

The band KISS has come a long way from selling t-shirts and albums. Now, when you go to one of their concerts, you can leave with a recording of the show on a thumb drive. This kind of marketing has become a necessity, not an option, for a lot of acts. With record sales on the decline, musicians are searching for more creative ways to peddle their tunes.

Spotify CEO Daniel EK at NMS LA: U.S. Launch "Looking Pretty Good"

February 03, 2010

During an interview yesterday at the New Music Seminar in LA, Spotify CEO Daniel EK said that the U.S. launch of the ad supported streaming music service was "looking pretty good". "This is a huge market," Ek  continued, "and we want to make sure we do it right"

image from www.bluezone.mk
Aware that the packed house at the Henry Fonda Theater were not all familiar with Spotify, EK was both an instructor and a salesman during his keynote interview with Billboard's Glenn Peoples.  As in his  recent MIDEM interview with Ted Cohen, EK responded indirectly to industry concerns about  small payouts to rights holders by repositioning Spotify as a tool to sell music, tickets and merchandise. Ek also emphasized potential uses for the data that Spotify is collecting to help artists and marketers better understand fans.

The path to success is no longer labeled

By Geoff Boucher - February 1, 2010

Hunting for a record deal won't cut it anymore. Modern bands are focusing more on the Internet, looking for film soundtrack opportunities and piggy-backing album sales on designer T-shirts.

The Troubadour, awash on a recent night in indigo light and chiming guitars, doesn't look all that different than it did in the 1970s, when music history plugged in to the club's stage amps and earned the tiny West Hollywood venue the audacity to relentlessly advertise itself as "the world-famous Troubadour."

"The path used to be clear -- you got a major-label deal, they got you on the radio, you toured and recorded albums," said Steven Scott, guitarist and singer in an L.A. band called the Afternoons. "Now all that has changed, really, and the new path is . . . well, what is it? And where does it go?"

Scott and his band mates took the stage at the Troubadour on a Thursday night last fall with the mix of scruffy confidence and theatrical aloofness common to indie bands with local success but a desire for more. The crowd was good and the seven-member outfit was sharp; the musicians barely fit on the famously cramped stage, but their swooning, layered sound (which seems somehow simultaneously informed by Pink Floyd and the Mamas & the Papas) filled the room, and even the frosty L.A. hipsters in the back swayed their shoulders and bobbed their chins.

This is the sort of band that would have clawed for any chance to perform for a major-label A&R executive just a decade ago, but now its focus is on the Internet -- which, no surprise, is the prized high ground in the contemporary music business -- and finding spark and tinder wherever it may be.

The Afternoons have also sought out public radio, film soundtrack opportunities, the art scene and even designer T-shirts to promote their music in a time when "American Idol" and its lottery of fame have replaced the follow-the-chart career rules of "American Bandstand" and "American Top 40."

"We don't really think of the major labels as something we need or need to pursue at this point," said drummer Brent Turner. "Everything these days is in flux, and you find your audience in different ways."

The Afternoons became a bit of a local sensation when graphic artist Shepard Fairey took an interest in their music and, fresh from his Barack Obama "Hope" poster, designed street posters for the band's first single, the buoyant "Say Yes."

Fairey gave the band's demo to an art collector with a considerable music pedigree -- Sex Pistols guitarist Steve Jones. Jones played the band on his radio show on Indie 103.1 (the now-defunct cutting-edge rock station), which was low in signal strength but high in tastemaker pulse.

Now the Afternoons are part of a group of young music acts participating in a new-model approach to the marketplace that may be quirky but is showing promise. "Art, fashion, live performance are the things that help us connect now," Scott said. "We think if people hear the music and what we have to say, then we can start a relationship with them. But the hard part is getting heard."

 

Ignoring the middle man, self-marketing and chasing the pay check

January 28, 2010

Pharrell williams

Pharrell Williams © Walter Bieri/epa/Corbis

All-round modern music guru and entrepreneur Pharrell Williams was one of this year's big artist draws at Midem in Cannes, France. While not entirely dissing the approaches of traditional records - "the majors still have a purse that the average kid doesn't have" - the NERD/Neptunes mainman was pretty direct in his advice for young bands starting out today.

"I would probably build a site, a home for my music, a destination where people could come and see me and what I do and what I'm thinking about. And then I'd probably assemble a team of kids that would go and bug the hell out of advertising agencies and marketing companies to use my music."

It's certainly food for thought.

Brian Eno on the End of an Era

January 21, 2010

"I think records were just a little bubble through time and those who made a living from them for a while were lucky. There is no reason why anyone should have made so much money from selling records except that everything was right for this period of time. I always knew it would run out sooner or later. It couldn't last, and now it's running out. I don't particularly care that it is and like the way things are going. The record age was just a blip. It was a bit like if you had a source of whale blubber in the 1840s and it could be used as fuel. Before gas came along, if you traded in whale blubber, you were the richest man on Earth. Then gas came along and you'd be stuck with your whale blubber. Sorry mate – history's moving along. Recorded music equals whale blubber. Eventually, something else will replace it."

http://www.guardian.co.uk/

Everywhere-Access Key to Paid Music Models
JANUARY 15, 2010

After a decade of declining revenues, the US recorded music industry is more determined than ever to reverse its sagging fortunes and return to the luster of the 1990s.

eMarketer forecasts that US consumer spending on digital music will increase at a compound annual growth rate (CAGR) of 11.04% in the next four years, reaching $4.56 billion in 2013, up from $3 billion in 2009. All of this growth will come from the online segment, which comprises track downloads, full album downloads, music videos, digital kiosks and subscription services.

“eMarketer expects the tipping point between physical and digital formats to occur sometime in 2010,” said Paul Verna, eMarketer senior analyst and author of the report, “Paid Music Content: The Answer Is Blowin’ in the Cloud.”

Paid music services are starting to shift their focus away from selling downloads and instead concentrate on granting users paid access to content—including the music libraries they already own. Apple, far and away the market leader in the digital music industry, has seen its iTunes ecosystem slow in growth, while cloud-based initiatives gather steam.

The idea behind cloud-based music is to allow users to store collections on remote servers and access the content on all connected devices: computers, smartphones, netbooks, tablets, e-readers and game consoles.
“While the first generation of US digital music services was predominantly download-based, the next iteration is likely to be based around subscription models,” said Mr. Verna. “US consumers are growing accustomed to accessing digital content on remote servers via Web browsers. Extending this paradigm to music files is a logical step, and one that content owners are determined to make work.”

The full report, “Paid Content: The Answer Is Blowin’ in the Cloud” also answers these key questions:
    •    What is the revenue outlook for paid music content online and via mobile?
    •    How will cloud-based computing play into the music industry’s plans in the coming decade?
    •    How do Internet radio and music video fit into the digital music sales cycle?

by Leena Rao on January 12, 2010

Universal Music Group is partnering with new ad-sponsored digital music download service FreeAllMusic.com to let anyone download music from the record label’s artists, which include Lady Gaga, Rihanna, Taylor Swift and Jay Sean.

Via Free All Music’s platform, thousands of tracks will be offered at a rate of 20 free downloads per month, five per week, starting every Tuesday. The recently launched FreeAllMusic.com, which appears to be in private beta, lets users access downloadable, high-quality, iPod-compatible MP3s of advertiser-paid, free, legal, and unrestricted song. The catch: users watch a video commercial per download on the site, Users’ music selections and sponsoring brands are then promoted externally through an opt-in, digital advertising network.

To download a free track, users can select a participating brand and then need to watch a video advertisement from that brand. Brands who are participating in the initial launch are Coca-Cola, Warner Bros, Zappos, Lionsgate, LG, and others.

Universal Music has long been a little trigger-happy on the lawsuits against music and video sharing services (MySpace, Veoh and its investors, Grouper / Bolt.com, etc.), so its interesting that the startup has been able to bring on the record label. With the ad-supported downloads, FreeAllMusic may have found a way around the music label’s onerous fees. According to a New York Times article from December, FreeAllMusic has already signed on another record label but declined to name the new label.

Sky And Merlin Reach Agreement To Further Bolster Sky Songs' Artist Portfolio

Url: http://songs.sky.com

Sky has reached an agreement with global independent rights agency Merlin to add a wide variety of leading artists to Sky Songs, the recently launched digital music service which offers music fans the opportunity to combine, in one subscription, unlimited streaming and tracks to download and keep forever.

Merlin, whose repertoire represents 10% of the key global music markets, gives Sky Songs customers access to wide variety of member labels, including Domino, Demon Records, Ministry of Sound, Na√�ve, Cooking Vinyl, Tommy Boy, One Little Indian, Epitaph and !K7, as well as distributors including Finetunes, Kontor New Media, State 51, Virtual Label and Redeye.

Artists represented by these companies include Arctic Monkeys, Bjork, Tom Waits, Franz Ferdinand, Ian Dury, Prodigy, Last Shadow Puppets, Animal Collective, Rancid and Al Green. Sky Songs already includes new release and back catalogue material from EMI, Sony Music Entertainment UK, Warner Music UK and Universal Music Group, plus a range of independent labels and distributors.

Justin Moodie, General Manager for Sky Songs, comments: "I'm delighted to add Merlin, and the fantastic music they represent, to the Sky Songs catalogue. We aim to constantly grow and improve the Sky Songs service and this addition is a welcome step in that direction."

Charles Caldas, Merlin's CEO adds, "We are delighted the Merlin repertoire will now be available on the Sky Songs service. Combining the strength and profile of our members' artists, the comprehensive set of repertoire already available, and the strength and reach of the Sky brand, we believe Sky Songs will continue to encourage even more music fans to subscribe to access quality music online."

Tracks on Sky Songs are available via unlimited online streaming, and as mp3 files that can be downloaded and stored forever. The service, which launched on the 19th October 2009 is available to any consumer in the UK with an active broadband connection.

Sky Songs offers users unlimited streaming, plus download-to-own tracks and albums from ��6.49 a month. Customers can also purchase additional music on a per-track or per-album basis from 65p and ��6.49 respectively.

There are two subscription options available:
* Pay ��6.49 and download either a ��6.49 album or 10 songs, and receive unlimited access to listen to over four million songs online for one month; or
* Pay ��7.99 and download either a ��7.99 album or 15 songs, and receive unlimited access to listen to over four million songs online for one month.


The Daily Start-Up: Digital Music Start-Ups Sell For A Song

dailystartup_D_20090806101628.jpgArt by Mike Lucas

Selling For A Song - We’ve written often about the turmoil in the digital music space. Many start-ups have simply struggled to come up with a working business model, and now some of them are selling for a song. There’s speculation that streaming-music service Lala sold to Apple for a fraction of what VCs valued it at, and another digital music start-up, Imeem, has sold to MySpace for less than $1 million. Imeem raised at least $18 million from Morgenthaler Ventures, Sequoia Capital and Warner Music Group before a $6 million recapitalization earlier this year from Morgenthaler and Warner. With that new funding, investors gained a more than 50% stake in the company. The deal with MySpace closes out an eventful year for Imeem, which included the recap, laying off 25% of its team, a restructured revenue model and renegotiated licensing agreements with major music labels. A common thread between Lala and Imeem? Warner Music is an investor in both companies.

M&A Part I - Executives from Cisco Systems, Google and Microsoft talked about their M&A strategies yesterday at a Churchill Club event on Microsoft’s Silicon Valley campus. Rich Wong, a partner at Accel Partners, joined in as well. PEHub summarized the panel discussion here (warning, it’s very long). There’s not too much exclusive insight there, but one tidbit I thought was interesting, at least for venture capital’s sake, was the answer from Marc Brown, Microsoft’s head of M&A strategy, to the question, “Do venture backers help or hurt the process of making a deal?” Brown: “It depends. It’s better if you know the people in advance….Yes, they always ask for too much money,  and we don’t give it to them. We have shareholders as well. As Rich [Wong] said, if it’s a fast no, it’s better and let’s both move on.” Brown also said that Microsoft has had to overcome people’s fear of dealing with his company. More on that answer in InfoWorld.

M&A Part II - More conference talk about M&A: At AlwaysOn yesterday in Menlo Park, Calif., venture investors and technology bankers were all optimistic about 2010, expecting - and hoping - that recent good news will keep coming. Said Jamie Montgomery, CEO of i-bank Montgomery & Co.: “We’re seeing a huge pickup in M&A. We’ve been busy since Labor Day and we see that accelerating over the next 24 to 36 months.”


Digital distribution options for small labels

One of things that is interesting about alternative digital distributors (i.e. aggregators) like TuneCore, ReverbNation and CD Baby is the retailers they service. Compared to IODA and The Orchard, they distribute to relatively few digital retailers--ten or fewer instead of the hundreds that the largest distributors service.

It's much easier for IODA to aquire new retailers than for a smaller digital distributor for the simple reason that the digital retailers are willing to do all the technical work (converting files, especially metadata, into the format required by their shop) in order to be able to sell from the vast IODA catalogue, whereas for a smaller digital distributor like ourselves, we end up doing the work ourselves because the retailers are usually unwilling to put in the work required to import a smaller catalogue.

Of course you have to ask yourself whether having your catalogue available in every little digital retailer is important to you. As of 2005, Apple was said to have 70% of the digital retail market share. This is probably lower now, with all the competition from other retailers that have entered the market, e.g. Amazon MP3, but you can probably cover 90% of the market with just a few retailers, especially if your label's genre is well-represented by a certain site, e.g. Juno for dance music.

At one point, Apple was actively looking for labels to submit their music to iTunes via iTunes Producer, an application that looks and acts much like iTunes. iTunes Producer is supposed to make it easy to send Apple your content and controls the ripping, metadata entry and upload phases of content delivery to iTunes.

Another business model is that used by Consolidated Independent (CI) in London. If you negotiate a contract with a digital retailer, they can do delivery for you. The main advantage to this is that once your catalogue is submitted, you still retain control over it. This contrasts with digital distributors who still retain control over your catalogue because the retailer has no direct agreement with you. If you change your digital distributor, your catalogue has to be taken down and re-submitted.

As far as I know, none of the other retailers is really interested in dealing with smaller catalogues because it is simply too much trouble for too little gain.